Session Proposal: How to Help your Product Marketer with your Product Launch
Learn how to translate your hopes and dreams for your upcoming product launch to your product marketer. This session will describe proven strategies designed to improve product launch success.
Carol Romashko is a Sr. Director of Marketing at McKesson and manages a team of product marketers. Carol has been focusing on technology product management, product marketing, demand generation and marketing strategy in the healthcare, airline and publishing industries since 2000. Currently at McKesson, she has also worked for MedAssets, RelayHealth, Worldspan (now TravelPort), and several start up companies. Carol started her career in sales and sales training, and has a B.S. degree in Biomedical Science from Texas A&M University, an M.B.A. from Emory University, is certified in Pragmatic Marketing and is trained in Challenger Messaging by the Corporate Executive Board.