Productcamp2015

Session Proposal: Cloud - The Real Opportunity

Session Proposal: Cloud - The Real Opportunity

Everyone knows the value proposition of the Cloud, but ask 5 PMs about the real opportunity and get 10 answers. Ask the same 5 PMs the obstacles to Cloud adoption, and you get the normal canned responses. This is a Town Hall session to flesh out what we are seeing from the noise. Bottom line, the Analysts don't have all the answers.

BIO

Cloud Owner at Cogeco Peer 1 responsible for the relevance and delivery of a Multi-Cloud strategy.

Session Proposal: The Strategic Battles between the Tech Titans

Session Proposal: The Strategic Battles between the Tech Titans

Apple, Google, Facebook, and Amazon are all going after some weird product categories (phones, cars, hybrid tablets, etc). Let's explore the strategies and learn from each other.

BIO

Ryan Hart is a senior-level product leader who loves the strategic part of his job. He also is an avid watcher of the silicon valley giants, Google, Apple, Facebook, etc.

Session Proposal: Onboarding Users: A Case Study and Discussion

Session Proposal: Onboarding Users:  A Case Study and Discussion

A quick presentation showing efforts made to improve the user onboarding of Pendo customers. We will show multiple usability test videos and results from our onboarding efforts, and then dive into a discussion about what others have done to onboard users successfully - or unsuccessfully.

BIO

Shannon Bauman is head of Product Management at Pendo. He began his career as a Product Manager at Google, and then went on to found multiple startups. He got his M.S. in HCI from GaTech, and has an undergraduate degree in Computer Science (from a less-cool school).

Session Proposal: Secrets of Customer Discovery - How to Beat the Odds And Build Products People Want

Customer Discovery - How to Beat the Odds And Build Products People Want

The mortality rate for new businesses and products is stunning. 80% of all businesses started today will not last beyond five years. At “Secrets of Customer Discovery”, you’ll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use.

- Learn a customer discovery process to get you moving incredibly fast
- Find out the most common big mistakes people make in assessing customer demand (don’t do these!)
- Discover a powerful approach to testing your ideas that you’d never come up with on your own
- Learn simple but non-obvious hacks you’ll love

Without the right strategy, you can innovate yourself right out of business - like so many before you have. Learn the winning formula from David.

You’ll experience a fast-moving hands-on program led by an entrepreneur and product guy who has done it himself – and is dedicated to teaching you. For product managers, startup founders, marketers, and investors, in companies of all sizes.

Expect an outstanding seminar. David Eckoff’s sessions have been voted “Best Session” and "Best Presenter" at recent conferences.

BIO

David Eckoff specializes in working with teams to develop and launch game-changing online businesses. He has defined go-to-market strategies and led teams in companies ranging from startup to Fortune 500.

He is an advisor to technology companies, helping take revolutionary ideas from the drawing board to market. Eckoff has advised companies including Kleiner Perkins backed Zazzle.com, live interactive broadcasting platform Ustream.TV, 3D Virtual World innovator Kaneva, and more.

Eckoff co-founded technology startups Pickoff Sports and Spitter.com, leading teams developing social media engagement platforms. Pickoff was selected as 1 of 14 startups for the Flashpoint accelerator program at Georgia Tech.

Previously, Eckoff was Vice President, New Products at Turner Broadcasting. He was Senior Director at RealNetworks Inc., leading teams pioneering online sports broadcast, music, movies and games. Prior, Eckoff was Senior Vice-President at Rivals.com, the leader in online college sports.

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What they’re saying about David Eckoff’s seminars:

“David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy."
- Chris Brogan, New York Times Bestselling author

“Great session!! Best of the conference!!”
- Andrea Moe, product management and marketing

“An energizing session that made me think. I can’t wait to apply new ideas!”
- Lisa, healthcare technology product manager

“WOW! Great presentation – I’m energized!!”
- Phil, serial entrepreneur, applied technologist, product manager

“David’s keynote at our event was simply extraordinary. He captured the minds, imaginations and hearts of the audience in ways few speakers can. David’s keynote will entertain you, educate you and bring new life to the concepts of invention and innovation!”
- Thomas Koulopoulos, Author Smartsourcing, Founder Delphi Group

Session Proposal: How to be Agile about “Value” – oh, and Measure it too!

Session Proposal: How to be Agile about “Value” – oh, and Measure it too!

As Agile practitioners, we are always looking for quick insights into the impact our products have on our customers. How do we know we are working on the right feature set? Can we predict the effectiveness of our solutions before we release them? After the release, how do we determine if the customer is really benefiting from the product? The central theme to these questions and alike is “value”. In this workshop, we share the methods we have found useful in finding the answers to such questions. The participants will adapt the methods to particular aspects of their products/projects and see how they could benefit from such methods in a wider context.

BIO

Sarah Williams is an IT Business Analyst at Scripps Networks Interactive, with expertise managing complex data-driven web, mobile and social media campaigns and platforms – all with a focus on the end-user experience. She specializes in enterprise applications with a knack for sun setting legacy apps, eliminating manual processes and introducing workflow improvements.

Sarah's LinkedIn profile: https://www.linkedin.com/in/sarahmartin8

Sarah's Twitter handle: @leminade

 

Arash Farsi is a business and systems analyst currently working at Scripps Networks Interactive on several exciting products and projects. He has experienced working with teams of various sizes on a range of software products in industries such as media, manufacturing, retail, and public government. He is passionate about sharing his knowledge and experience and learning from everyone else’s.

Arash's LinkedIn profile: https://www.linkedin.com/in/arashfarsi

 

Session Proposal: How to Create a Sustainable, Scalable Product Organization?

Session Proposal: How to Create a Sustainable, Scalable Product Organization?

During this Town Hall Session we are going to explore the different aspects of the Product Management Organization. First, how do you find, hire and retain good Product Managers? We will discuss the pros / cons of being in the tech world as a product manager without a technical degree. We will talk about the key questions and methods used during the interview to see if the candidate is really a product person? From here we will explore the best Product Org structure including a discussion on who the product team should report to? We will also take time to discuss the classic question of do you organize around markets or products - and the pros/cons of each decision? And we will wrap up with methods for keeping your team fresh, and the pros/cons of rotating assignments.

BIO

John Murray is the CEO of 1123 Technology Group which is focused on working with companies to solve their product and market strategy needs. John has been in the Hi-Tech industry for 25 years, and during this period held senior product leadership roles solving complex problems. He has led global teams through 3 technology inflection points including the introduction of digital video (Scientific Atlanta), the launch of small cell wireless (Cisco), and the advancement of automotive telematics (with Verizon). John is now taking this practical, results-oriented experience to work with companies in solving their product needs in the areas of strategy, financial, organizational or financial.

Session Proposal: Innovation - Everyone is Talking About it But How Do You Avoid Ending Up Like Quirky!

Session Proposal: Innovation - Everyone is Talking About it But How Do You Avoid Ending Up Like Quirky!

Innovation is a hot topic – especially for investors. Everyone is looking for that Innovative Product. Quirky, an online platform for inventions, led this category thanks to some successful products like Wink and ended up raising more than $170M over the last 6 years. But in September Quirky filed for Bankruptcy protection. In this town hall, session we will take a look at Quirky, their innovation model, their success and ultimately their failure. What happened? How do you make sure your innovation campaign does not sink your company? What lessons learned can we take away from the Quirky innovation model? What should we avoid?

BIO

John Murray is the CEO of 1123 Technology Group, a consulting practice specializing in Product & Market Strategies. John has been in the Hi-Tech industry for 25 years, and during this period held senior product leadership roles, solving complex problems. He has led global teams through 3 technology inflection points including the transition to digital video (Scientific Atlanta), the introduction of small cell wireless (Cisco), and the advancement of automotive telematics (with Verizon). John is using this practical, results-oriented experience to help companies solve their product needs, whether it is strategic, financial, organizational, or execution.

Session Proposal: Data Analytics as a Product

Session Proposal: Data Analytics as a Product

We all use analytics to help inform our decisions. Thinking of analytics as a product forces focus on the needs of the customer.

BIO

Myles Lefkovitz is currently the manager of reporting and analytics at Piedmont Healthcare.
Myles has been involved with data analytics and product management throughout his career.

Session Proposal: The Feature Puzzle: Finding Out Which Features Really Matter… and Which don't

Session Proposal: The Feature Puzzle: Finding Out Which Features Really Matter… and Which don't

 

You have a great list of potential features for the new product, but how do you decide whether one is more important than the other? With a handful of customers and a technique called the Feature Puzzle, you'll not only determine the relative value of each feature to your customers, but get a list already weighted by difficulty of implementation. The best part is it's quick and cheap.

BIO

User advocate Peter Hildebrandt has been helping companies make sound business decisions for 35 years. He is the principal in Hildebrandt Associates, a consulting firm specializing in bringing customer data into the design of product offerings. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.

Session Proposal: How to Help your Product Marketer with your Product Launch

Session Proposal: How to Help your Product Marketer with your Product Launch

Learn how to translate your hopes and dreams for your upcoming product launch to your product marketer. This session will describe proven strategies designed to improve product launch success.

BIO

Carol Romashko is a Sr. Director of Marketing at McKesson and manages a team of product marketers. Carol has been focusing on technology product management, product marketing, demand generation and marketing strategy in the healthcare, airline and publishing industries since 2000. Currently at McKesson, she has also worked for MedAssets, RelayHealth, Worldspan (now TravelPort), and several start up companies. Carol started her career in sales and sales training, and has a B.S. degree in Biomedical Science from Texas A&M University, an M.B.A. from Emory University, is certified in Pragmatic Marketing and is trained in Challenger Messaging by the Corporate Executive Board.

Session Proposal: Surviving The Red Bloody Waters: Blue Ocean Strategy

Session Proposal: Surviving The Red Bloody Waters: Blue Ocean Strategy

Today’s world is fiercely competitive market irrespective of the industry. It is often described as a bloody (red) ocean of sharks and victims. This description comes because industries continuously strategize within a defined structure (both economic and Technological) that is primarily driven by existing demand. With supply far exceeding demand, the marketing edge of differentiating strategies is easily diffused, cost of competing eroding margins companies need to look at new opportunities for standing out, to grow and be profitable.
A divergent strategy will insulate the business from the fierce competition, explores new opportunities by taking a leap in value creation for an untapped market. This is the Blue Ocean Strategy.

In this session you will learn about Blue Ocean strategy from various examples. Companies lie YellowTail, Wikipedia, etc. You will also learn about the steps to take to get your company/product to sail in Blue Oceans.

BIO

Padmini Addepalli is a Product Management Leader with over 8 years experience in strategy, marketing and product management. She is a management consultant and recently delivered strategy for a leader in hospitality and gaming industry. She is currently doing a program at Harvard Business School. In her free time, she volunteers for a Non-Profit of UN, Africa. She lives with her husband in Atlanta.

Session Proposal: “Killing It" at Gate One: Using the Right People and Process for Identifying Needs, Generating Ideas, and Building Product Concepts

Session Proposal: “Killing It" at Gate One: Using the Right People and Process for Identifying Needs, Generating Ideas, and Building Product Concepts

For many organizations, managing the front-end-of-innovation is a daunting task. In this workshop, learn a system that maximizes the odds of only new-to-world ideas enter your pipeline. In this highly-interactive workshop, delegates will learn and practice how to:
• Leverage consumer feedback in identifying a set of unmet needs.
• Use consumer insights and needs as the foundation for ideation and creative problem solving
• Facilitate a highly-effective ideation session
• Assemble the right teams for ideation
• Craft customer-centric concept statements

BIO

Kip Creel is the President and Founder of StandPoint, an Atlanta-based agency specializing in voice-of-the-customer (VOC) studies. Over the past 10 years, StandPoint has generated impactful insights for many notable Fortune 5000 companies in consumer packaged goods, healthcare, and many other B2B markets.

Kip is also the developer of SCORE, an award-winning VOC process used by many companies in their front-end-of-innovation activities. In 2012, StandPoint was named a runner-up for the EXPLOR award, recognizing innovations in market research. Due to the success of SCORE for several of its clients, StandPoint was named a finalist for Atlanta Marketer of the Year in 2013 and the winner of Atlanta Marketer of the Year in 2014.

Outside of StandPoint, Kip leads a quarterly course on VOC best practices through Stage-Gate International, and the marketing management module for the Executive Academy for Growth and Leadership, a continuing education program through Texas A&M University.

Kip is an alumnus of the University of Florida, and holds a BA in Microbiology and Statistics (1988) and an MBA in Marketing (1993).

Session Proposal: Strategic Roadmaps vs. Product Roadmaps – The Destination and Turn-By-Turn Directions

Session Proposal: Strategic Roadmaps vs. Product Roadmaps – The Destination and Turn-By-Turn Directions

This town-hall session will examine the relationship between a strategic (portfolio) roadmap and the supporting product roadmaps. The discussion will focus on the goals and content appropriate for each and how your team can use both to demonstrate stronger market insights, deliver higher value solutions and simplify the day-to-day grind in the trenches.

BIO

John Mansour is the founder and managing partner of Proficientz, Inc., a training and consulting firm that specializes in B2B Product Management, Product Marketing and Sales Enablement. John has more than 25 years experience and has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia's Product Management Society from 2006 – 2010 and has been a keynote speaker at product management conferences and association meetings since 2001.

Session Proposal: 5 Characteristics of Product Management Teams That Make Dust vs. Those That Eat Dust

Session Proposal: 5 Characteristics of Product Management Teams That Make Dust vs. Those That Eat Dust

This town-hall session will discuss 5 characteristics of product management & marketing teams that are entrusted to the driver’s seat (making dust) and a comparison to those who are being pulled along for the ride (eating dust).

BIO

John Mansour is the founder and managing partner of Proficientz, Inc., a training and consulting firm that specializes in B2B Product Management, Product Marketing and Sales Enablement. John has more than 25 years experience and has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia's Product Management Society from 2006 – 2010 and has been a keynote speaker at product management conferences and association meetings since 2001.