Session Proposal: Surviving The Red Bloody Waters: Blue Ocean Strategy
Today’s world is fiercely competitive market irrespective of the industry. It is often described as a bloody (red) ocean of sharks and victims. This description comes because industries continuously strategize within a defined structure (both economic and Technological) that is primarily driven by existing demand. With supply far exceeding demand, the marketing edge of differentiating strategies is easily diffused, cost of competing eroding margins companies need to look at new opportunities for standing out, to grow and be profitable.
A divergent strategy will insulate the business from the fierce competition, explores new opportunities by taking a leap in value creation for an untapped market. This is the Blue Ocean Strategy.
In this session you will learn about Blue Ocean strategy from various examples. Companies lie YellowTail, Wikipedia, etc. You will also learn about the steps to take to get your company/product to sail in Blue Oceans.
Padmini Addepalli is a Product Management Leader with over 8 years experience in strategy, marketing and product management. She is a management consultant and recently delivered strategy for a leader in hospitality and gaming industry. She is currently doing a program at Harvard Business School. In her free time, she volunteers for a Non-Profit of UN, Africa. She lives with her husband in Atlanta.