Session Proposal: The Feature Puzzle: Finding Out Which Features Really Matter… and Which don't
You have a great list of potential features for the new product, but how do you decide whether one is more important than the other? With a handful of customers and a technique called the Feature Puzzle, you'll not only determine the relative value of each feature to your customers, but get a list already weighted by difficulty of implementation. The best part is it's quick and cheap.
User advocate Peter Hildebrandt has been helping companies make sound business decisions for 35 years. He is the principal in Hildebrandt Associates, a consulting firm specializing in bringing customer data into the design of product offerings. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.