The Bear that Wasn't: Are you really solving the right problems?

In this beloved children’s story, a bear decides to hibernate for winter, but when he wakes up, he realizes that a factory has been built around his cave, trapping him inside. In his many attempts to escape, he insists to the factory employees, managers, etc. that he does not belong inside of a factory and that he is a bear. But every time he comes into contact with a person, they tell him that he is just a silly man - who needs a shave and wears a fur coat. He obviously knows that he is a bear, but because he is told otherwise, he begins to believe the people from the factory. 

Isn’t it much the same in product management, when we are given a problem to solve? How certain are we that we are hearing the ‘true’ problem statement…or even that we haven’t simply been told so often that this is ‘definitely the problem’ – that we start actually believing it…and thereby failing to solve real market problems?

Presenter Bio: Hali brings more than 16 years of experience in the financial services industry and software product management to her role in managing Sales tools for NCR Global Sales Operations. Passionate about the role of product management in the software development process, the evolution of payments, and overall making the world a better place, she is an Accredited ACH Professional as well as being a Certified Product Manager and has served on a number of industry work groups, councils and steering committees, in addition to helping organize ProductCamp Atlanta the last several years. Outside of all things product management, Hali's passions run the gamut from serving her community as a Skilled Supervisor for Atlanta Habitat for Humanity to dreams of being a gearhead, and – in her own words – a love of random furry creatures

SESSION PROPOSAL: Can't fix what you can't measure!

Every year, David Eckoff and Peter Hildebrandt teach us about the blue ocean and customer demand. But what happens after you launch? How do you know that your product is successful? If it isn't succeeding, what do you need to fix? In this workshop, we'll simulate designing a product dashboard. What metrics should you be looking at? Why? And what does a change in a metric really mean?

You won't be learning SQL in this workshop, but you'll definitely learn what questions to ask of your data team to get to the answers that matter.

Presenter Bio: Azhar is a software engineer turned product manager with passion for data. His greatest accomplishment is helping someone get a promotion as a result of his 2016 ProductCamp session. Here's to repeating that feat in 2017!

SESSION PROPOSAL: A Framework for Going From Aimless Product Reports to Purposeful Data Stories

As a product manager, a key role you must play is to bridge the gap between your data and presentation of that data in order to deliver actionable insights. Creating effective “data stories” is a common challenge. We’ll share common patterns to make your job easier by creating a data story together that you can take home with you.

SESSION PROPOSAL: Powerpoint Karaoke!!

For many of us presenting can be as scary as flying on a trapeze without a net...or bull riding....or shark cage diving. Sign up for powerpoint karaoke to help get over that fear and have a little fun in the process. Powerpoint Karaoke (also called powerpoint roulette or battledecks) is an improv game where a person presents a slideshow to an audience without knowing the contents of the slides.

Presenter Bio: Kellie Jones and Erin Shoemaker are friends and colleagues who bonded years ago over a shared passion for banishing boring presentations from the planet.  Coming from two sides of the tech house with 40 years of collective experience in Product Management and Services, they put this shared passion to practice in every presentation by flexing their improv muscles, ruthlessly editing the story, and finding just the right picture to say those thousand words so their audiences are engaged and focused on the message at hand.  

SESSION PROPOSAL: Product Manager: The Perpetual Networker

Have you noticed that highly successful product managers are great with customers, comfortably build internal and external relationships, and seem to be natural "people people"? They may actually be shy but they realize that networking - the art of beneficial relationships - is an essential, deliberate, practiced skill in product management, and they hone it continuously. We will hear and share specific techniques for owning conversations while talking the least; choosing the right customers to call next (maybe not who you think); interviewing instead of presenting; building the most valuable relationships across your organization in 30 days; choosing the right medium for each communication; and leveraging outside opportunities for career growth. This is a deep-dive into the people side of product management, not . Get ready to take notes to share with your team and start applying on Monday!

Presenter Bio: Dale Price is a senior offering manager for IBM. He has managed financial, marketing, CRM, and business intelligence software products and portfolios for over 20 years and directed product development organizations of up to 40 people. Dale has held a variety of management positions for companies ranging from IBM to a 4-person startup and is passionate about customers, product development, and easy-to-use software that solves complex business problems. He has a computer science degree from the University of Central Florida.

SESSION PROPOSAL: Building your influence - The secrets of driving top-line growth by creating compelling messaging and teaming with sales

This session targets those who are measured by revenue. We’ll explore secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct sales. You will learn to create messaging that energizes sales, and positioning that pulls targets into winnable buying cycles. 

Some of the interactive topics addressed will include:
- strategies that ensure the sales force follows your lead
- questions that sales teams need answered – and the opportunity costs of not doing so
- putting segmentation to use in lowering customer acquisition and retention costs
- top mistakes product marketers make – and why many marketing activities never translate into results

Presenter Bio: Russell currently leads Watson Customer Engagement sales and client for IBM. A passionate Product Management and Marketing leader, Russell has “gone undercover” in sales roles for the past 10 years, to better understand the realities of how sales and sellers operate. Russell has been voted top speaker at multiple industry conferences on multiple continents. He has a passion for technology’s socio-economic impact, and is known for expertly fusing sales, economics and innovation management into a deeply relevant, and entertaining message.

 

SESSION PROPOSAL: Million Dollar Impact Through Metrics, Analytics, and A/B Testing

Atlanta doesn't talk enough about data analytics and A/B testing. I was able to follow my product's performance on a product scorecard built on (free) analytics tools to identify key areas of improvement. Once identified, I conducted A/B testing on potential fixes to find the best performing change that resulted in real revenue impact. This session is a case study on what I did and how you can do the same for your product.

Note: I presented this session last year and it helped someone get a promotion at work! So, I'll be presenting an updated version of it in 2017.

Presenter Bio: Azhar is a software engineer turned product manager with a passion for data. His greatest accomplishment is knowing his 2016 ProductCamp session helped someone get promoted at work. Here's looking forward to a similar result in 2017!

SESSION PROPOSAL: Virtual Reality (VR) - Is It Ready For Prime Time Product Marketing?

Is virtual reality the next big wave in marketing your products to your customers? This town hall meeting will give you the state of the market place, what is being done with it currently and where it is headed. The brief introduction of VR is based on what is currently in the market place, where the technology is headed and more. Then we will open up the floor to questions, concerns, and experiences as well as your insights on the potential of this promising technology to add raving product fans. The goal is to determine if this technology is just a fad or does VR have a real future in your products marketing mix soon?

Presenter Bio: For over 35+ years Mark has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to accept the marketing status quo! He has a long career of stirring the pot, questioning why, tipping over sacred cows and also a passion for finding unique uses of today's modern technology to get his clients voice into the minds of potential customers. With over 24+ years in Internet marketing his simple, logical, diverse and down to earth approach to marketing will challenge your thinking way beyond the box.

SESSION PROPOSAL: The Princess Bride’s 'Guide to Product Management'

‘You keep using that word. I do not think it means what you think it means’…Sound familiar? 

Not just a quote from, what we postulate, is one of the greatest movies of all time, but also a poignant statement of a common everyday occurrence when relaying requirements, acceptance criteria, and even your product vision amongst members of the team. One say, almost as dangerous as…betting against a Sicilian when death is on the line?

Join us for an active, and undoubtedly lively, discussion of how this can quickly lead us to near, if not complete, destruction – and learn tips, tricks, and best practices for how we can ensure that ‘these words’ mean the same to everyone on the team and that we have a shared understanding of the goal and desired outcomes.

Presenter Bio: Hali brings more than 16 years of experience in the financial services industry and software product management to her role in managing Sales tools for NCR Global Sales Operations. Passionate about the role of product management in the software development process, the evolution of payments, and overall making the world a better place, she is an Accredited ACH Professional as well as being a Certified Product Manager and has served on a number of industry work groups, councils and steering committees, in addition to helping organize ProductCamp Atlanta the last several years. Outside of all things product management, Hali's passions run the gamut from serving her community as a Skilled Supervisor for Atlanta Habitat for Humanity to dreams of being a gearhead, and – in her own words – a love of random furry creatures. 

SESSION PROPOSAL: How to Fix a Broken Product Before They Fire You!

So you've either created or inherited a product that isn't working. The users hate it, the company is angry and "they" are thinking of dropping the product altogether. You're the Product Manager, so it's your fault and/or it's your job to fix it.

This session will go over a turnaround success story and isolate the key factors that bought the time and the resources--as well as the executive backing--to turn the product around. Participants will be asked to contribute additional ideas and work through existing problems they are having.

Presenter Bio: Allen has over 15 years of Product Management experience; primarily at Healthcare companies across Atlanta. He has worked for startups and large companies with success primarily at small to mid-sized companies. He has an MBA from Southern Illinois University-Edwardsville and is a Navy veteran.

SESSION PROPOSAL: Actions Speak Louder than Words - Gathering Voice of the Customer Through Feedback and Behavior

Customer feedback is critical to improve your product experience, so how do you combine VoC with behavioral data for a winning strategy?

Presenter Bio: Aaron Aycock is the founder and Chief Product Officer at UserIQ, which was named one of Georgia’s Top 10 Most Innovative Companies. Aaron loves building new technologies that combine analytics and automation to improve the customer experience. Prior to UserIQ, Aaron was the VP of IT and Application Development for TRX, which was acquired by Concur. Aaron holds a BS in Information Systems from USF and an MBA from Duke University.

 

SESSION PROPOSAL: The Product Manager's First 90 Days...

Taking on a new #prodmgmt role? How can you apply Watkins' "The First 90 Days" to create momentum for success?

Presenter Bio: Jason Brett is a Offering Management Director for IBM Watson Marketing's Personalized Marketing SaaS portfolio where he focuses on bringing revolutionary marketing technology products to the world. He has over 2 decades of experience in marketing technology and is a leader in product management with a passion for marketing innovation. Prior to joining IBM via the Silverpop acquisition, Jason served as a product manager for AT&T and was the founder of SiteTamer, an early SaaS web content management and email management startup. He currently serves on the Product Management Society board for the Technology Association of Georgia, is the founder of ProductCamp Atlanta and is President and Chairman of Play Me Again Pianos, a Georgia non-profit charity. Jason is a graduate of the University of Arkansas at Little Rock.

SESSION PROPOSAL: The Tao of Product Management

Together in this workshop, we'll crowdsource great product management and career advice to begin building a compendium of great concepts for our community.

Presenter Bio: Jason Brett is the Offering Management Director for IBM Watson Marketing's Personalized Marketing SaaS portfolio where he focuses on bringing revolutionary marketing technology products to market. He has over 2 decades of experience in marketing technology and is a leader in product management with a passion for marketing innovation. Prior to joining IBM via the Silverpop acquisition, Jason served as a product manager for AT&T and was the founder of SiteTamer, an early SaaS web content management and email management startup. He currently serves on the Product Management Society board for the Technology Association of Georgia, is the founder of ProductCamp Atlanta and is President and Chairman of Play Me Again Pianos, a Georgia non-profit charity. Jason is a graduate of the University of Arkansas at Little Rock.

SESSION PROPOSAL: Lean Design Thinking

How are modern teams making software today? In this session we'll take at how one team leveraged modern product practices such as lean and design thinking to "discover" the right things to build for their customers.

Presenter Bio: Alex is currently a product manager at Pivotal Labs where he helps startups and enterprises build valuable products through Lean, Agile, and XP practices with balanced, collaborative teams. He also helps organize ProductCamp Atlanta to help educate and bring together the Atlanta product community. In the past, he's worked at companies that range in size from startups to IBM.

SESSION PROPOSAL: The 11.5 Videos Every Product Must Have To Be Successful!

With YouTube being the second largest search engine, recent research shows that 71% of marketers say video converts more customers than any other marketing content or materials. Cisco notes that by 2019 82% of all Internet traffic will be video. Video has the capacity to invoke more emotions online than a static list of features and benefits or a downloadable PDF brochure. 

Since videos have been proven to demand more consumer attention than any other medium, how you use video to set your product apart from the competition is paramount. This workshop is designed to give you a solid strategy for adding video to your product collateral mix and a roadmap to follow to put your product in demand!

Mark will also give you a 80+ page training guide, 100% free, just for attending the workshop filled with information and resources to build your own video marketing program around your product or service starting Monday morning after ProductCamp! Please note that there will be a very limited number of training guides available and will only be available to those that attend the workshop on a first come bases!!

Presenter Bio: For over 35+ years Mark has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to accept the marketing status quo! He has a long career of stirring the pot, questioning why, tipping over sacred cows and also a passion for finding unique uses of today's modern technology to get his clients voice into the minds of potential customers. With over 24+ years in Internet marketing his simple, logical, diverse and down to earth approach to marketing will challenge your thinking way beyond the box.