SESSION PROPOSAL: Secrets of Customer Discovery (Part 2) Advanced Methods - All New Material

At “Secrets of Customer Discovery (Part 2 )”, you’ll learn advanced methods to dramatically improve your odds of building products people buy and use. - Find out what real desire for a product looks like (it's not what you'd think) - Discover the one thing you can rely on your customers to do (you can bank on this) - Learn how to not get fooled by false positives that lead to expensive business mistakes - Discover a little-recognized behavior in your customers (that might be the most important thing you can learn before building a product) This session - with all new material - builds on a foundation from David's award-winning "Secrets of Customer Discovery (Part 1)" seminar. Ideally, attendees should have already attended "Part 1", either at this year's or last year's ProductCamp. You’ll experience a fast-moving hands-on program led by an entrepreneur and product guy who has done it himself – and is dedicated to teaching you. For product managers, startup founders, marketers, and investors, in companies of all sizes. Expect an outstanding seminar. David Eckoff’s sessions have been voted “Best Session” and "Best Presenter" at recent conferences.

 

BIO: 

David Eckoff specializes in working with teams to develop and launch game-changing online businesses. He has defined go-to-market strategies and led teams in companies ranging from startup to Fortune 500. He is an advisor to technology companies, helping take revolutionary ideas from the drawing board to market. Eckoff has advised companies including Kleiner Perkins backed Zazzle.com, live interactive broadcasting platform Ustream.TV, 3D Virtual World innovator Kaneva, and more. Eckoff co-founded technology startups Pickoff Sports and Spitter.com, leading teams developing social media engagement platforms. Pickoff was selected as 1 of 14 startups for the Flashpoint accelerator program at Georgia Tech. Previously, Eckoff was Vice President, New Products at Turner Broadcasting. He was Senior Director at RealNetworks Inc., leading teams pioneering online sports broadcast, music, movies and games. Prior, Eckoff was Senior Vice-President at Rivals.com, the leader in online college sports. ## What they’re saying about David Eckoff’s seminars: “David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy." - Chris Brogan, New York Times Bestselling author “Great session!! Best of the conference!!” - Andrea Moe, product management and marketing “An energizing session that made me think. I can’t wait to apply new ideas!” - Lisa, healthcare technology product manager “WOW! Great presentation – I’m energized!!” - Phil, serial entrepreneur, applied technologist, product manager

SESSION PROPOSAL: Secrets of Customer Discovery (Part 1): How to Beat the Odds and Build Products That People Want

The mortality rate for new businesses and products is stunning. 80% of all businesses started today will not last beyond five years. At “Secrets of Customer Discovery (Part 1)”, you’ll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use. - Learn a customer discovery process to get you moving incredibly fast - Find out the most common big mistakes people make in assessing customer demand (don’t do these!) - Discover a powerful approach to testing your ideas that you’d never come up with on your own - Learn simple but non-obvious hacks you’ll love Without the right strategy, you can innovate yourself right out of business - like so many before you have. Learn the winning formula from David. You’ll experience a fast-moving hands-on program led by an entrepreneur and product guy who has done it himself – and is dedicated to teaching you. For product managers, startup founders, marketers, and investors, in companies of all sizes. This session introduces key concepts, and is a pre-requisite for "Secrets of Customer Discovery (Part 2)". Expect an outstanding seminar. David Eckoff’s sessions have been voted “Best Session” and "Best Presenter" at recent conferences.

BIO:

David Eckoff specializes in working with teams to develop and launch game-changing online businesses. He has defined go-to-market strategies and led teams in companies ranging from startup to Fortune 500. He is an advisor to technology companies, helping take revolutionary ideas from the drawing board to market. Eckoff has advised companies including Kleiner Perkins backed Zazzle.com, live interactive broadcasting platform Ustream.TV, 3D Virtual World innovator Kaneva, and more. Eckoff co-founded technology startups Pickoff Sports and Spitter.com, leading teams developing social media engagement platforms. Pickoff was selected as 1 of 14 startups for the Flashpoint accelerator program at Georgia Tech. Previously, Eckoff was Vice President, New Products at Turner Broadcasting. He was Senior Director at RealNetworks Inc., leading teams pioneering online sports broadcast, music, movies and games. Prior, Eckoff was Senior Vice-President at Rivals.com, the leader in online college sports. ## What they’re saying about David Eckoff’s seminars: “David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy." - Chris Brogan, New York Times Bestselling author “Great session!! Best of the conference!!” - Andrea Moe, product management and marketing “An energizing session that made me think. I can’t wait to apply new ideas!” - Lisa, healthcare technology product manager “WOW! Great presentation – I’m energized!!” - Phil, serial entrepreneur, applied technologist, product manager “David’s keynote at our event was simply extraordinary. He captured the minds, imaginations and hearts of the audience in ways few speakers can. David’s keynote will entertain you, educate you and bring new life to the concepts of invention and innovation!” - Thomas Koulopoulos, Author Smartsourcing, Founder Delphi Group

SESSION PROPOSAL: Ideate, Improvise and Iterate

3 improv games to take back to your team to inspire creativity, build teamwork, overcome obstacles and innovate. #RapidIdeaGeneration #fun

BIO

Brandy Nagel is a marketer and innovation enthusiast. She's been taking improv classes and has discovered it boosts creativity and team productivity. She currently works at Georgia Tech where she helps students build startups - and shares what she has learned with schools and communities around the world.

SESSION PROPOSAL: 12 ways to improve your game

Critical PM Activities to get better at; increasing your value as Product Manager; succeed at companies where PM is "highly evolved" vs. firms that are fairly new to PM.

BIO: 

Werner currently works in the Compliance and Risk Management space, managing Content solutions (Industry Standards, Legislation, Regulatory) at SAI Global, a firm with offices in 29 countries. Werner has worked at companies both large and small and has seen his fair share of great Product Management organizations, as well as a few that were clearly flawed. I'm here today to give you my perspectives, but also want to hear your perspectives.

SESSION PROPOSAL: Have Your Customers Design Your Next Product

Some of the most profitable products are those that involve customers during the product design phase. In this session, you’ll get an overview of quick and inexpensive techniques you can use to have your customers feedback guide your designs. Choose the right technique for each step of your design process, including some methods you probably didn't hear about in school. You'll learn: • How to find un-met needs before you decide what to build • How to watch what the customer does, not what they say • How to protect your intellectual property while involving customers • How to validate that you have the right product during the concept phase and throughout the development phase • How to make sense of all the data you have • How to align user insights with your business and technical landscape prior to starting

BIO:

Winner of ProductCamp Atlanta's Best Session for two years running, Peter Hildebrandt has been helping product people make sound business decisions for 35 years. He is the principal in Covetability, a consulting firm specializing in bringing customer data into the design of product offerings. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.

 

SESSION PROPOSAL: Making your offerings unique and highly profitable using Blue Ocean strategies

Named Product Camp Atlanta's Best Session in 2014 and 2015. How your products or services compare with others in your industry can make a huge difference in how profitable you are. Common wisdom is to “out feature” your competitors. But by using “blue ocean” strategies, you can not only separate your offerings from your competitors, but reduce your costs in the process. In the end, your offerings are more desirable and more profitable. In this workshop, you'll create your own blue ocean strategy canvas to see how your offering compares with your competitors’ and where the opportunities lie. You'll learn: • The difference between a red ocean and a blue ocean • How to quickly determine where your competitors are not • How to add value to your offerings while reducing cost • How to create a strategy map • Why getting rid of features is a good thing • How to find and exploit needs your customers have but haven’t asked for

 

BIO:

Peter Hildebrandt has been helping product people make sound business decisions for 35 years. He is the principal in Covetability, a consulting firm specializing in bringing customer data into the design of product offerings. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.

SESSION PROPOSAL: The Feature Puzzle: Finding out which features really matter… and which don't

You have a great list of potential features for the new product, but how do you decide whether one is more important than the other? With a handful of customers and a technique called the Feature Puzzle, you'll not only determine the relative value of each feature to your customers, but get a list already weighted by difficulty of implementation. The best part is it's quick and cheap. You'll learn: • How to determine the right features for any product and know that they will sell before you design the product. • How to create, moderate, and analyze results from a Feature Puzzle • How to recruit participants from within and outside your current base • Why the resulting information is so valuable • Examples of major corporations that have used the technique and the results they experienced.

 

BIO: 

Winner of ProductCamp Atlanta's Best Session for two years running, Peter Hildebrandt has been helping product people make sound business decisions for 35 years. He is the principal in Covetability, a consulting firm specializing in bringing customer data into the design of product offerings. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.

SESSION PROPOSAL: Tricks with Pricing - How to Turn Your Business into a Gold Mine

Knowing how to position your pricing relative to your competitors is critical. Do you want to be the most expensive or the least expensive? Choosing the correct pricing model affects how you bid, how you offer customer service, and how you handle price changes in the market. The correct business decisions to make are radically different in each, and being somewhere in the middle can muddle your choices. If you don’t know which model you are following, you are probably leaving behind money... a lot of money. In this workshop, you’ll learn how to determine whether you should produce premium products or be a cost leader. Then you'll learn what to do with that information to be wildly profitable. You'll learn: • How to know if you are premium product producer or cost leader and why being neither is a recipe for disaster • How to properly discuss which you are in your advertising, promotion, and even elevator pitches. • When to make changes in your pricing and when to sit tight • How to respond to bids to maximize your profit • When to discount your products and when to say no • How to invest the right amount of effort in customer service and technical support • When to put your resellers to work for you on the front line and when it’s a bad idea

 

BIO:

Winner of ProductCamp Atlanta's Best Session for two years running, Peter Hildebrandt has been helping product people make sound business decisions for 35 years. He is the principal in Covetability, a consulting firm specializing in bringing customer data into the design of product offerings. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.

SESSION PROPOSAL: The Lean Startup: The Story of Rolling Leaf, Inc. and Secrets to the Lean Startup

Rolling Leaf, Inc. builds intelligent asset management solutions. As a lean startup, we have learned some secrets to help your software startup getting rolling on the cheap, including a way to get rights managed software for free (legally).

BIO:

Mark Hamilton is a product leader at GE. He has managed products for small startups to Fortune 500's

SESSION PROPOSAL: 10 Top Trends in QA and Testing

QA and Testing is an integral part of software development and building great products and solutions. The session will cover top 10 QA and Testing trends

 

BIO

https://www.techwell.com/users/sunil-sehgal Sunil Sehgal is the Managing Partner of TechArcis Solutions, we are a 100% dedicated QA and Testing company headquartered in the USA with global presence. Our objective is to address all of your QA and testing needs, deliver testing transformation, and assure continuous improvements. Sunil is an expert in Quality Assurance and Testing Solutions, with a focus on transformation programs. He has over 20 years of experience in business leadership, technology initiatives and strategic programs and has held senior level positions at IBM, Wipro, NCR, Teradata, and Nortel Networks. He has lived and worked in India, Singapore and USA. He can be reached at sunil.sehgal@techarcis.com

 

SESSION PROPOSAL: Leveraging Your Profession for Your Passion

Combining your Product/Project Management skills and passion for serving the community makes great BBQ!

 

BIO:

Jody Pollack is an accomplished Project Manager in the IT and Product Development space. He is currently leading a 300 volunteer "army" getting ready for the 4th Annual Atlanta Kosher BBQ Competition & Festival that grew from a 900 attendee parking lot event into a 5000 attendee community festival.

SESSION PROPOSAL: Does Agile development work in a B2B Company?

Given the "agile" nature of agile development, can a B2B software company properly manage client expectations and do agile development? (I'm happy to facilitate discussion but only have experience from the client side)

 

BIO:

Whitney Gibbs is the Program and Product Manager for The Coca-Cola Company's Digital Media Exchange. In that role, she manages the operations and product roadmap for the digital asset management system. Prior to her role with DMeX, she worked with the Social Connections team at The Coca-Cola Company and had a variety of communications roles with various political organizations across the state.

SESSION PROPOSAL: How Marketing Matters at Every Stage of Product Development

 

This interactive workshop will demonstrate how to employ marketing principles from product inception or MVP through the product life cycle.

 

BIO:

Isha Edwards is a brand-marketing consultant and also the owner of EPiC Measures, LLC. Fifteen years of marketing and communications experience, coupled with more than two decades of business management acumen, enables Isha to make a C.A.S.E. for individuals and organizations that major on being distinctly different. With an emphasis on determining where brand value resides for customers or enthusiasts, Isha aligns marketing tools and tactics with marketing strategy to meet business objectives, i.e., measure twice and cut once. Isha has been a guest lecturer, instructor or advisor for the Branson School of Entrepreneurship (Johannesburg), Clayton State University, Emory University Continuing Education, General Assembly Atlanta, Illinois State University, Marshall Business School at the University of Southern California, the Small Business Development Center at the University of Georgia (Gwinnett campus), the U.S. Small Business Administration and the University of Buckingham in London. Since 2011, Isha has advocated for entrepreneurship, via virtual business mixers, with entities in South Africa, the U.K. and the Caribbean. Isha has a global perspective on economic development. In her consulting role, she works to maintain the integrity, productivity and profitability of individuals and organizations across 12 industries. When not managing client assignments, Isha volunteers with Youth Entrepreneurs of Georgia and Georgia DECA. To learn more about Isha visit: www.ishaedwards.com