SESSION PROPOSAL: Secrets of Customer Discovery (Part 2) Advanced Methods - All New Material

At “Secrets of Customer Discovery (Part 2 )”, you’ll learn advanced methods to dramatically improve your odds of building products people buy and use. - Find out what real desire for a product looks like (it's not what you'd think) - Discover the one thing you can rely on your customers to do (you can bank on this) - Learn how to not get fooled by false positives that lead to expensive business mistakes - Discover a little-recognized behavior in your customers (that might be the most important thing you can learn before building a product) This session - with all new material - builds on a foundation from David's award-winning "Secrets of Customer Discovery (Part 1)" seminar. Ideally, attendees should have already attended "Part 1", either at this year's or last year's ProductCamp. You’ll experience a fast-moving hands-on program led by an entrepreneur and product guy who has done it himself – and is dedicated to teaching you. For product managers, startup founders, marketers, and investors, in companies of all sizes. Expect an outstanding seminar. David Eckoff’s sessions have been voted “Best Session” and "Best Presenter" at recent conferences.



David Eckoff specializes in working with teams to develop and launch game-changing online businesses. He has defined go-to-market strategies and led teams in companies ranging from startup to Fortune 500. He is an advisor to technology companies, helping take revolutionary ideas from the drawing board to market. Eckoff has advised companies including Kleiner Perkins backed, live interactive broadcasting platform Ustream.TV, 3D Virtual World innovator Kaneva, and more. Eckoff co-founded technology startups Pickoff Sports and, leading teams developing social media engagement platforms. Pickoff was selected as 1 of 14 startups for the Flashpoint accelerator program at Georgia Tech. Previously, Eckoff was Vice President, New Products at Turner Broadcasting. He was Senior Director at RealNetworks Inc., leading teams pioneering online sports broadcast, music, movies and games. Prior, Eckoff was Senior Vice-President at, the leader in online college sports. ## What they’re saying about David Eckoff’s seminars: “David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy." - Chris Brogan, New York Times Bestselling author “Great session!! Best of the conference!!” - Andrea Moe, product management and marketing “An energizing session that made me think. I can’t wait to apply new ideas!” - Lisa, healthcare technology product manager “WOW! Great presentation – I’m energized!!” - Phil, serial entrepreneur, applied technologist, product manager