The mortality rate for new businesses and products is stunning. 80% of all businesses started today will not last beyond five years. At “Secrets of Customer Discovery (Part 1)”, you’ll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use. - Learn a customer discovery process to get you moving incredibly fast - Find out the most common big mistakes people make in assessing customer demand (don’t do these!) - Discover a powerful approach to testing your ideas that you’d never come up with on your own - Learn simple but non-obvious hacks you’ll love Without the right strategy, you can innovate yourself right out of business - like so many before you have. Learn the winning formula from David. You’ll experience a fast-moving hands-on program led by an entrepreneur and product guy who has done it himself – and is dedicated to teaching you. For product managers, startup founders, marketers, and investors, in companies of all sizes. This session introduces key concepts, and is a pre-requisite for "Secrets of Customer Discovery (Part 2)". Expect an outstanding seminar. David Eckoff’s sessions have been voted “Best Session” and "Best Presenter" at recent conferences.
David Eckoff specializes in working with teams to develop and launch game-changing online businesses. He has defined go-to-market strategies and led teams in companies ranging from startup to Fortune 500. He is an advisor to technology companies, helping take revolutionary ideas from the drawing board to market. Eckoff has advised companies including Kleiner Perkins backed Zazzle.com, live interactive broadcasting platform Ustream.TV, 3D Virtual World innovator Kaneva, and more. Eckoff co-founded technology startups Pickoff Sports and Spitter.com, leading teams developing social media engagement platforms. Pickoff was selected as 1 of 14 startups for the Flashpoint accelerator program at Georgia Tech. Previously, Eckoff was Vice President, New Products at Turner Broadcasting. He was Senior Director at RealNetworks Inc., leading teams pioneering online sports broadcast, music, movies and games. Prior, Eckoff was Senior Vice-President at Rivals.com, the leader in online college sports. ## What they’re saying about David Eckoff’s seminars: “David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy." - Chris Brogan, New York Times Bestselling author “Great session!! Best of the conference!!” - Andrea Moe, product management and marketing “An energizing session that made me think. I can’t wait to apply new ideas!” - Lisa, healthcare technology product manager “WOW! Great presentation – I’m energized!!” - Phil, serial entrepreneur, applied technologist, product manager “David’s keynote at our event was simply extraordinary. He captured the minds, imaginations and hearts of the audience in ways few speakers can. David’s keynote will entertain you, educate you and bring new life to the concepts of invention and innovation!” - Thomas Koulopoulos, Author Smartsourcing, Founder Delphi Group