Session Proposal: Innovation - Everyone is Talking About it But How Do You Avoid Ending Up Like Quirky!
Innovation is a hot topic – especially for investors. Everyone is looking for that Innovative Product. Quirky, an online platform for inventions, led this category thanks to some successful products like Wink and ended up raising more than $170M over the last 6 years. But in September Quirky filed for Bankruptcy protection. In this town hall, session we will take a look at Quirky, their innovation model, their success and ultimately their failure. What happened? How do you make sure your innovation campaign does not sink your company? What lessons learned can we take away from the Quirky innovation model? What should we avoid?
John Murray is the CEO of 1123 Technology Group, a consulting practice specializing in Product & Market Strategies. John has been in the Hi-Tech industry for 25 years, and during this period held senior product leadership roles, solving complex problems. He has led global teams through 3 technology inflection points including the transition to digital video (Scientific Atlanta), the introduction of small cell wireless (Cisco), and the advancement of automotive telematics (with Verizon). John is using this practical, results-oriented experience to help companies solve their product needs, whether it is strategic, financial, organizational, or execution.