Townhall

Session Proposal: Cloud - The Real Opportunity

Session Proposal: Cloud - The Real Opportunity

Everyone knows the value proposition of the Cloud, but ask 5 PMs about the real opportunity and get 10 answers. Ask the same 5 PMs the obstacles to Cloud adoption, and you get the normal canned responses. This is a Town Hall session to flesh out what we are seeing from the noise. Bottom line, the Analysts don't have all the answers.

BIO

Cloud Owner at Cogeco Peer 1 responsible for the relevance and delivery of a Multi-Cloud strategy.

Session Proposal: The Strategic Battles between the Tech Titans

Session Proposal: The Strategic Battles between the Tech Titans

Apple, Google, Facebook, and Amazon are all going after some weird product categories (phones, cars, hybrid tablets, etc). Let's explore the strategies and learn from each other.

BIO

Ryan Hart is a senior-level product leader who loves the strategic part of his job. He also is an avid watcher of the silicon valley giants, Google, Apple, Facebook, etc.

Session Proposal: Onboarding Users: A Case Study and Discussion

Session Proposal: Onboarding Users:  A Case Study and Discussion

A quick presentation showing efforts made to improve the user onboarding of Pendo customers. We will show multiple usability test videos and results from our onboarding efforts, and then dive into a discussion about what others have done to onboard users successfully - or unsuccessfully.

BIO

Shannon Bauman is head of Product Management at Pendo. He began his career as a Product Manager at Google, and then went on to found multiple startups. He got his M.S. in HCI from GaTech, and has an undergraduate degree in Computer Science (from a less-cool school).

Session Proposal: How to Create a Sustainable, Scalable Product Organization?

Session Proposal: How to Create a Sustainable, Scalable Product Organization?

During this Town Hall Session we are going to explore the different aspects of the Product Management Organization. First, how do you find, hire and retain good Product Managers? We will discuss the pros / cons of being in the tech world as a product manager without a technical degree. We will talk about the key questions and methods used during the interview to see if the candidate is really a product person? From here we will explore the best Product Org structure including a discussion on who the product team should report to? We will also take time to discuss the classic question of do you organize around markets or products - and the pros/cons of each decision? And we will wrap up with methods for keeping your team fresh, and the pros/cons of rotating assignments.

BIO

John Murray is the CEO of 1123 Technology Group which is focused on working with companies to solve their product and market strategy needs. John has been in the Hi-Tech industry for 25 years, and during this period held senior product leadership roles solving complex problems. He has led global teams through 3 technology inflection points including the introduction of digital video (Scientific Atlanta), the launch of small cell wireless (Cisco), and the advancement of automotive telematics (with Verizon). John is now taking this practical, results-oriented experience to work with companies in solving their product needs in the areas of strategy, financial, organizational or financial.

Session Proposal: Innovation - Everyone is Talking About it But How Do You Avoid Ending Up Like Quirky!

Session Proposal: Innovation - Everyone is Talking About it But How Do You Avoid Ending Up Like Quirky!

Innovation is a hot topic – especially for investors. Everyone is looking for that Innovative Product. Quirky, an online platform for inventions, led this category thanks to some successful products like Wink and ended up raising more than $170M over the last 6 years. But in September Quirky filed for Bankruptcy protection. In this town hall, session we will take a look at Quirky, their innovation model, their success and ultimately their failure. What happened? How do you make sure your innovation campaign does not sink your company? What lessons learned can we take away from the Quirky innovation model? What should we avoid?

BIO

John Murray is the CEO of 1123 Technology Group, a consulting practice specializing in Product & Market Strategies. John has been in the Hi-Tech industry for 25 years, and during this period held senior product leadership roles, solving complex problems. He has led global teams through 3 technology inflection points including the transition to digital video (Scientific Atlanta), the introduction of small cell wireless (Cisco), and the advancement of automotive telematics (with Verizon). John is using this practical, results-oriented experience to help companies solve their product needs, whether it is strategic, financial, organizational, or execution.

Session Proposal: Data Analytics as a Product

Session Proposal: Data Analytics as a Product

We all use analytics to help inform our decisions. Thinking of analytics as a product forces focus on the needs of the customer.

BIO

Myles Lefkovitz is currently the manager of reporting and analytics at Piedmont Healthcare.
Myles has been involved with data analytics and product management throughout his career.

Session Proposal: Strategic Roadmaps vs. Product Roadmaps – The Destination and Turn-By-Turn Directions

Session Proposal: Strategic Roadmaps vs. Product Roadmaps – The Destination and Turn-By-Turn Directions

This town-hall session will examine the relationship between a strategic (portfolio) roadmap and the supporting product roadmaps. The discussion will focus on the goals and content appropriate for each and how your team can use both to demonstrate stronger market insights, deliver higher value solutions and simplify the day-to-day grind in the trenches.

BIO

John Mansour is the founder and managing partner of Proficientz, Inc., a training and consulting firm that specializes in B2B Product Management, Product Marketing and Sales Enablement. John has more than 25 years experience and has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia's Product Management Society from 2006 – 2010 and has been a keynote speaker at product management conferences and association meetings since 2001.

Session Proposal: 5 Characteristics of Product Management Teams That Make Dust vs. Those That Eat Dust

Session Proposal: 5 Characteristics of Product Management Teams That Make Dust vs. Those That Eat Dust

This town-hall session will discuss 5 characteristics of product management & marketing teams that are entrusted to the driver’s seat (making dust) and a comparison to those who are being pulled along for the ride (eating dust).

BIO

John Mansour is the founder and managing partner of Proficientz, Inc., a training and consulting firm that specializes in B2B Product Management, Product Marketing and Sales Enablement. John has more than 25 years experience and has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia's Product Management Society from 2006 – 2010 and has been a keynote speaker at product management conferences and association meetings since 2001.

Session Proposal: Engaging Your Sales Team To Help Drive Innovation

Session Title 

Engaging Your Sales Team To Help Drive Innovation

The sales forecast contains a treasure trove of market intelligence that can help not only improve your current product line, but better position your company to ward off disruptive innovation. Sadly, most simply abandon the most useful information and move on to the next quarter.

In this session we will discuss how product & sales leadership can more effectively communicate internally, understand the difference between sustaining and disruptive innovation, how to leverage strategy insights to improve the accuracy of forecasts, and position the sales team to help deliver more credible intelligence back into the organization.

BIO

Kevin Sasser is Managing Partner at Sasser & Associates, LLC. Having held leadership roles with both start-ups and mid-sized technology companies, Kevin offers a broad range of experience that touches every aspect of the business. A proven industry leader with a breadth of knowledge in launching and bringing solutions to market, he possesses sound experience in identifying untapped markets, setting and adjusting product, marketing, and sales strategies, and leading organizations amidst changing market dynamics.