Session Proposal: What can Companies Learn From Their Social Media Audiences?

Session Title

What Can Companies Learn From Their Social Media Audiences?


We will share what we've been able to learn about followers and influencers in social media. Who really is the most influential? How do you figure it out? How should we interact with the strongest influencers on our brand and topics?

Presenter bio

Harold Ball is the founder of 5x5 and an analytics strategy consultant and serial entrepreneur with over twenty years of experience applying advanced math to solve challenging big data problems in marketing, finance and operations. He holds a BA in Economics from The University of the South, and an MS and PhD in Economics from Georgia State University. He is a frequent university lecturer, and serves as an Advisor to Georgia Institute of Technology’s Advanced Technology Development Center.

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