Description of Session:

Product marketing is another one of those confusing terms: Is it a marketing role or product? Is it simply another name for product management or is it something else?

Product marketing is growth marketing. Re-orient product marketing around buyers and how they buy, anticipating the needs of their customer-facing teams, and ensuring that marketing and sales teams are equipped to guide the buyer to successful adoption of the solution.

In this session, Steve Johnson will show you how to use the Quartz Open Framework to define and achieve your product growth goals.

Steve Johnson’s Bio:

LinkedIn: https://linkedin.com/in/sjohnson717
Twitter: https://www.twitter.com/sjohnson717

Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Steve is a former instructor and executive at Pragmatic Marketing and the co-creator of the popular QuartzOpen framework. Learn more at www.productgrowthleaders.com

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.