Description of Session:

The reality of product management is that we're usually building upon something that already exists rather than building a product from scratch. So, what do you do when you have a legacy product and that product is not meeting customer needs? Is the right strategy to reskin? rebuild? or build new? In this session, Brandi will present these scenarios using her experience at companies that have been faced with this legacy product decision. She will share key considerations and decision points that would lead to one strategy over another.

Brandi Kler’s Bio:

LinkedIn: www.linkedin.com/brandikler
Twitter: https://www.twitter.com/

Brandi Kler is a Product Management leader for B2B software. She has led the product strategy for legacy software modernization at Ericsson Television, Creative Realities, Inc, and Giftly. Currently, she is setting product strategy at Revel Systems for a legacy software product. In addition to legacy software modernization, she is passionate about using data to inform product decisions and about collaborating with development, design and other internal stakeholders to leverage knowledge and experience to build the best possible software.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.