How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)

The mortality rate for new products and businesses is stunning. In this session, you'll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use.
► Learn a customer discovery process to get you moving incredibly fast.
► Understand cognitive biases that can result in big mistakes in assessing customer demand.
► Discover a powerful approach to testing your ideas that you’d never come up with on your own.
► Learn simple but non-obvious hacks you'll love.

You'll experience a fast-moving hands-on program led by a product guy who has done it himself – and is dedicated to teaching you. For product managers, product marketers and startup founders in companies of all sizes.

Expect an outstanding seminar. David Eckoff’s sessions have been voted “Best Session” and "Best Presenter" at recent conferences.

"David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy."
- Chris Brogan, New York Times Bestselling author

Presenter Bio: David Eckoff specializes in working with teams to develop and launch industry-changing businesses. Eckoff currently serves as Entrepreneur-In-Residence at the Comcast NBCUniversal "The Farm" startup accelerator. He's defined go-to-market strategies and led teams in companies from startup to Fortune 500. He is an advisor to technology companies, helping take revolutionary ideas from the drawing board to market. Eckoff is an award-winning professional speaker. He's been a keynote speaker and panelist at Charles River Ventures CEO Leadership Summit; SXSW Interactive; Perot Innovation Lab Innovation Insights; and many more. He's guest lectured at the University of North Carolina at Chapel Hill; and at Universidad de Valparaíso in Chile. David Eckoff’s sessions have been voted “Best Session” and "Best Presenter" at recent conferences.

“David’s keynote at our event was simply extraordinary. He captured the minds, imaginations and hearts of the audience in ways few speakers can. David has that uncommon ability to be perfectly at ease and unassuming in his delivery, yet powerful and memorable in his content. His insights offer an insider’s view into how living at the cutting edge of the media industry can be funny, engaging and daunting – anything but boring. David’s keynote will entertain you, educate you and bring new life to the concepts of invention and innovation!”
- Thomas Koulopoulos, Author Smartsourcing, Founder Delphi Group