Session Propsal: Real World Success Stories – Making the Transition from Tactical Products to Strategic Solutions

Join Sarah Stansberry, Senior Vice President of Solutions Marketing at Equifax, and Mike Madison, Director of Product Management at SAI Global as they share their product marketing and product management success stories. This town hall will feature perspectives on how two organizations made the transition from managing and marketing tactical products for users to delivering, marketing and selling solutions that have strategic value to the executive buyer.


John Mansour is the founder and managing partner of Proficientz, Inc., a training and consulting firm that specializes in B2B Product Portfolio Management & Marketing. John has more than 25 years experience in high technology product management, product marketing, marketing communications and sales in B2B organizations ranging from start-ups to Fortune 1000