sessions

Session Propsal: Real World Success Stories – Making the Transition from Tactical Products to Strategic Solutions

Join Sarah Stansberry, Senior Vice President of Solutions Marketing at Equifax, and Mike Madison, Director of Product Management at SAI Global as they share their product marketing and product management success stories. This town hall will feature perspectives on how two organizations made the transition from managing and marketing tactical products for users to delivering, marketing and selling solutions that have strategic value to the executive buyer.

BIO

John Mansour is the founder and managing partner of Proficientz, Inc., a training and consulting firm that specializes in B2B Product Portfolio Management & Marketing. John has more than 25 years experience in high technology product management, product marketing, marketing communications and sales in B2B organizations ranging from start-ups to Fortune 1000

Session Proposal: I Want to be a Product Manager!

Discuss the ideal background that makes a career move into product management easier and learn how to climb the career ladder once you're there. Even if you don't want to be a Director or VP, there are several options for upward mobility to grow your career.

Bio: 

John Mansour is the founder and managing partner of Proficientz, Inc., a training and consulting firm that specializes in B2B Product Portfolio Management & Marketing. John has more than 25 years experience in high technology product management, product marketing, marketing communications and sales in B2B organizations ranging from start-ups to Fortune 1000.

 

Session Proposal: Design Thinking for Product Managers

Session Title

Design Thinking for Product Managers

Description

The recent Apple announcement testifies to how important a role design plays in driving product adoption and company loyalty. We'll host a panel of various design competencies including, UX, information and industrial design. The panel will offer some background on the different design competencies as well as how product managers may be able to leverage each in their day to day jobs.

Presenter bio

James is the leader designer at Juice Analytics where he is focused on delivering compelling and useful data solutions. He studied Industrial Design at Georgia Tech and is a recognized member of Atlanta's Art community.

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Session Proposal: Practical Applications of Predictive Analytics for Product Managers

Session Title

Practical Applications of Predictive Analytics for Product Managers

Description

Our intention is to give product managers concrete ways predictive analytics can be applied and distributed to non-analytical users. We will walk through a specific use case of how the data is used, practical results are created as well as how the information is used to inform priorities and decisions.

Presenter bio

Mario has 15 years of experience deploying transformational technology solutions to Fortune 500 companies. Throughout his professional career, Mario has mostly been a bridge between real world operational challenges and information technology tools while deploying large scale ERP solutions. Mario started his career in the Oracle eco-system while working for PwC, McKinsey&Company, and Hitachi Consulting.

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Want to propose a session? Start here.

Session Proposal: Are You Facing Extinction?

Session Title

Are You Facing Extinction?

Description

Have you had your head down focusing on your job, your quotas, your family, your responsibilities and overall going through day to day living your life? Meanwhile, a new technology, product, process, or changing culture is sneaking behind you ready to pounce and turn your skills and knowledge into fossils. Of course you read your industry news and keep up with the latest gadgets and apps, but how can you think past what is in front of you and get a glimpse of what is lurking in the shadows? How can you cut through the clutter of "news" and spend time with the information that will impact your life? Sherry will introduce the few trends that she sees as about to have a huge impact on our jobs and how we live our lives and lead a discussion about what's next.

Presenter bio

Sherry Heyl started working exclusively on social media projects in 2005 (before Facebook was open to the public). Early projects included monitoring social media to identify competition and market opportunities for start-up clients, providing online reputation management guidance for ADP and working with AutoTrader.com on a blogger relations project as well as assisted in developing their internal social media platform. These projects led to leading Brand Atlanta's award-winning "How Do You ATL" social media campaign and managing Public Broadcasting of Atlanta's social community outreach program, Lens on Atlanta. Sherry has worked extensively with non-profits building awareness and leading fundraising and volunteer recruitment campaigns, including Atlanta Children's Shelter, Center for the Visually Impaired, and Communities In Schools of Georgia. Sherry is the Co-Founder of SoCon, Atlanta's premiere and longest running social media conference. Sherry was also the Co-Founder of the TAG Enterprise 2.0 society (renamed TAG Social Business) and the Co-Founder of The Change Challenge, a 6 month competition that paired volunteers with nonprofits to launch a sustainable social media program.

Haven't registered for ProductCamp Atlanta 8 yet? Sign up here.
Want to propose a session? Start here.

Session Proposal: 5 Simple Marketing Elements To Propel Your Product Awareness Immediately

Session Title

5 Simple Marketing Elements To Propel Your Product Awareness Immediately

Description

Five simple and current marketing elements will change your product success immediately! These are the sort of marketing solutions that your competition wants access to now! Best part four of the five elements are free and simple to implement!

Presenter bio

For over 35+ years Mark has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to except the marketing status quo. He has a long career of stirring the pot, questioning why, tipping over sacred cows and a passion for finding unique uses of today’s modern technology to get his clients voice into the minds of potential customers. With over 21+ years in Internet marketing his simple, logical, diverse and down to earth approach to marketing will challenge your thinking way beyond the box.

Session Proposal: Learning the Ways of the Sales Team and How to Use Them For Better Discovery

SESSION TITLE

Learning the Ways of the Sales Team and How to Use Them For Better Discovery

DESCRIPTION

For many Product Management Professionals, working with the sales team is about as productive as having an after-school conversation with your teenager, e.g. "How was school?" ......"Fine, the police showed up....whats for dinner?".                                                                                                                                   

PRESENTER BIO

By all accounts, Kevin Sasser’s Product Management skills are considered to be “mediocre” to “slightly below average”. Fortunately, he is also a record-setting sales professional, leading multiple teams from launch to multi-million dollar run rates. He is considered by many to be an expert in consultative, B2B sales, and has 20 years experience in enterprise software, e-Commerce, social media, and business services.

Session Proposal: How to Dramatically Reduce Risk of Building Products People Don't Want

SESSION TITLE

How to Dramatically Reduce Risk of Building Products People Don't Want

DESCRIPTION

Learn how to discover authentic customer demand and increase chances of new product success. For product leaders in companies of all sizes.

PRESENTER BIO

David Eckoff’s sessions have been voted “Best Session” and "Best Presenter" at recent ProductCamps. What they’re saying about his seminars:

“Great session!! Best of the conference!!”
- Andrea Moe, product management and marketing

“An energizing session that made me think. I can’t wait to apply new ideas!”
- Lisa, healthcare technology product manager

“WOW! Great presentation – I’m energized!!”
- Phil, serial entrepreneur, applied technologist, product manager

“David’s keynote at our event was simply extraordinary. He captured the minds, imaginations and hearts of the audience in ways few speakers can. David’s keynote will entertain you, educate you and bring new life to the concepts of invention and innovation!”
- Thomas Koulopoulos, Author Smartsourcing, Founder Delphi Group

“David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy."
- Chris Brogan, New York Times Bestselling author, marketing consultant, and speaker about social media marketing

DAVID ECKOFF specializes in working with teams to develop and launch game-changing online businesses. He has defined go-to-market strategies and led teams in companies ranging from startup to Fortune 500.

Eckoff has co-founded two technology startups. Most recently, he led a social games platform from inception to successful sale in June 2014.

He is also an advisor to technology companies, helping take revolutionary ideas from the drawing board to market. Eckoff has advised companies including Kleiner Perkins backed Zazzle.com, live interactive broadcasting platform Ustream.TV, 3D Virtual World innovator Kaneva, and more.

Previously, Eckoff was Vice President, New Products at Turner Broadcasting (a Time Warner company, NYSE: TWX) responsible for overseeing the development, evaluation and launch of new products across the Turner entertainment, news and animation divisions.

Before joining Turner, Eckoff was Senior Director at RealNetworks Inc. (NASDAQ: RNWK). Before joining Real, Eckoff was Senior Vice-President at Rivals.com, a 180-employee start-up private company funded by Intel, Softbank, Hummer Winblad and News Corporation (Fox). Prior to joining Rivals, Eckoff was at IBM Corporation (NYSE: IBM) in various financial management positions.

Eckoff is an award-winning speaker on the topics of business innovation, startups and product development. He has been a featured speaker at the Charles River Ventures CEO Summit, keynote speaker at Perot Systems Innovation Lab Business Process & Innovation Summit, speaker at SXSW Interactive, keynote speaker at Video on the Net, Streaming Media West and more.

Eckoff holds an MBA from the University of North Carolina at Chapel Hill and a BBA in accounting from the University of Massachusetts Amherst.

Sessions Proposal: How to Shoot Google Street-View-Like Viewing Experiences Meets How Will This New Tech Affect Your Industry

 

SESSION TITLE

How to Shoot Google Street-View-Like Viewing Experiences Meets How Will This New Tech Affect Your Industry

DESCRIPTION

In 2015, it's likely that Apple, Google, Samsung and Microsoft will add a chip to their smartphones and tablets to enable you to shoot three-dimensional photos of objects and spaces. This new visual tech will mash-up nicely with Facebook's Oculus Rift.

PRESENTER BIO

Dan Smigrod is Founder, CEO and Chief Photographer of We Get Around. He is a veteran Atlanta Product Camp Town Hall leader about new tech and its potential impact on you.


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Want to propose a session? Start here.

Session Proposal: Stop the Agile Tail From Wagging the Product Management Dog

Session Title

Stop the Agile Tail From Wagging the Product Management Dog

Description

If an Agile implementation has forced product management into performing too many unnatural acts that aren’t conducive to meeting the most critical needs of the market, join this town hall meeting to discuss lessons learned from real agile implementations and key take-aways to fix it.

Presenter bio

John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in B2B product management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide.


Haven't registered for ProductCamp Atlanta 8 yet? Sign up here.
Want to propose a session? Start here.

 

Session Proposal: 7 Lessons of Improv and how it made me a better product manager

Session Title

7 Lessons of Improv and how it made me a better product manager

Description

About a year ago I did the unthinkable for an introvert. I signed up for an improv class. Come to this session and learn how improv shaped me as a product manager.

Presenter bio

Kellie Jones has over 15 years experience in Product Management. Currently leading a team of business analysts to deliver kick ass software by solving market problems.


Haven't registered for ProductCamp Atlanta 8 yet? Sign up here.
Want to propose a session? Start here.