Vanity Metrics Are BS: How to Really Measure Your Marketing ROI

I'll tell you an industry secret...most marketing metrics are bull s@#$. While open, clicks, CTR, impressions, etc create a baseline...they don't paint the full picture of how your marketing is generating quality leads and sales. You can't take impressions to the bank, ya'll. This presentation is perfect for product marketers, sales, customer success, or business owners that struggle to understand how their marketing efforts are generating a positive return on investment.

Presenter Bio:

Over 10 years of experience in working with companies in customer success, sales, marketing, and product management. I enjoy building innovative, scalable products and processes to drive company growth. Top-performing marketing & sales professional with a hard work ethic and a strong passion for digital innovation and marketing analytics.