Pro Tips for Mobile Products

Type of Session: Presentation

Presenter: Toby Johnson

Description of Session:

https://www.linkedin.com/pulse/pro-tips-mobile-product-managers-toby-johnson/

Toby Johnson’s Bio:

LinkedIn: https://www.linkedin.com/in/productzealot/

Twitter: https://www.twitter.com/

Toby is a driven Product Leader, Designer, Data Scientist, and Agile coach with a passion for inspiring teams to identify and explore dynamic opportunities. He partners with tech-enabled brands and organizations to develop and grow new products, perfect user experience, and build high-performing development teams.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Business Model Canvas - Get the Entire Team on One Page!

Type of Session: Workshop

Presenter: Brandy Nagel

Description of Session:

Learn this one-page wonder for uniting your team around one vision! 

Brandy Nagel’s Bio:

LinkedIn: https://www.linkedin.com/in/brandynagel/

Twitter: https://www.twitter.com/benag

Currently, I work at Georgia Tech's Enterprise Innovation Institute, in the Georgia MBDA Business Center. Previously, I worked with the Economic Development Lab. I teach evidence-based entrepreneurship (Lean Startup) and other programs to support entrepreneurship and economic development. I also teach Business Model Canvas and Customer Discovery classes at ATDC (and other places upon request).

My recent projects have me helping business owners, entrepreneurs, students, and entrepreneur support organizations in the greater Atlanta area, Puerto Rico, Chile, South Korea, and India. My background includes marketing communications and trademark licensing. From strategy to execution, I've developed and launched marketing plans for startups, corporations, non-profits, small businesses, and agencies.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Product Camp ATL- Kick off to Fall 2022 Sessions

WHO'S PRESENTING? You are!

Submit your session proposals here.

~ YOU GOT THIS ~

#1 Get Ready

Ideation AND Submission time! Have an idea or new learning that you want to share with your peers?  Or do you just want to practice presenting, networking and need an idea?  Take a look at some idea teasers here, and previous submissions on our Sessions Blog, which you are on right now.

ProductCamp Atlanta is coming up quickly, Saturday  March 19th.  You need to only have the session title and description right now.  Take an hour and write.  You can submit more than one session, just don’t forget to actually submit the session.  You get a blog post that you can share with your friends and social media to drum up your support.

#2 Get Set

Get your content set and create your plan to pitch this session.  

#3 Go

Show Up and Show Out. On the morning of the event, we'll hear the session 'pitches' and then each participant will be asked to vote for 3 sessions that he or she would like to attend. The sessions with the most votes will be scheduled into rooms, and everyone will fly off to their favorite sessions!

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Sessions Schedule 2022 Spring Product Camp

Schedule of Sessions for 2022 Spring Product Camp

Session Hour #1

Hard Lessons Learned in Product

Alex Sherman | Presentation

I've made a lot of mistakes in my career and I'm sure you have too. Don't you wish you had learned those lessons much earlier? I'd love to share some of these hard lessons learned and some tactics that I use as a model to help me in my day-to-day role.

Session #10 | Room #3

From Customer Discovery to Truth Discovery: How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)

David Eckoff | Workshop

The mortality rate for new businesses and products is stunning. All begin with high expectations but most fail. In this session you'll learn a practical set of actions you can follow right now to dramatically improve your odds.

► Learn how to reduce new product risk – and the most important risk to focus on first
► Discover a powerful approach to testing your ideas that will get you moving incredibly fast
► Get ahead of the curve by knowing the 3 biggest tactical mistakes smart people make in customer discovery
► Learn simple but non-obvious hacks you'll love.

Session #23 | Room #1

Quantifying Strategic Alignment with the 60 Second Business Case

Jason Brett| Presentation

It is possible to quantify strategic alignment and create powerful collaboration with your leadership and team! The 60 Second Business Case provides a framework for communicating exactly why we prioritize the way we do.

Session #26 Room #4

Acing Product Management Interviews

Katie Salley | Presentation

Want to hit your next PM interview out of the park? Interested in becoming a PM from another background? Learn how to conquer the PM interview and land your next PM job!

Session # 5 Room #2

Interview like a Pro for Market Discovery, Win-Loss, and More

Charles Topping | Workshop

Learn what it takes to interview like a pro, on the phone or in-person. We’ll walk through the key steps of preparing for interview-based research, then we’ll practice interviewing to get you over the jitters of performing your first interview.

Session #15 Room #11

Winning Over Your Development Teams

Erika Baker | Town Hall or Ad Hoc Panel

The relationship you have as a product person with your development team is missional critical to your success. In this session, we will discuss practical ways I and others have built great relationships with our development teams to be able to create the best products possible.

Session #12 Room#3

Key to having a successful migration

Joel Plofsky | Presentation

A huge percentage of products built to replace an existing product fail miserably for one very basic reason. This session will help you understand how to succeed where so many others have failed.

Session #17 Room #2

How do I break into Product Management

Beth White | Panel

Graduating from school? Looking at making a career change? What are the current industry trends? First, you made the right decision to come and network with fellow Product Managers. Here is your opportunity to hear from a Recruiter, a Sr. Product Manager, Product Coach and a Product Leader with their experiences in breaking into product management.

Session #11 | Room #4

30 second pitch

Amy Sharma | Presentation

You all need help pitching your sessions and I am here to help

Session #33 | Room#1

The Product Engagement Lifecycle: Frameworks for Analyzing and Improving Engagement

Kent Keirsey | Presentation + Workshop

With a fine-tuned framework that breaks down the lifecycle of effective product growth, we'll cover how leading products guide users to value, and then use these frameworks to build out and map your own product's lifecycle.

Session #8 | Room #4

User interviews: you could do them better

Sam Duong Woloszynski | Workshop

Do you understand your users? This hands-on workshop will teach you tactical skills for designing, conducting, and synthesizing user interviews.

Session #16/22 Room #3

Product Management Tools You’ll Actually Use

Steve Johnson | Workshop

As a product manager, you should be able to define a vision, share a plan, tell a story, and prioritize a backlog. Get 4 ready-to-use templates in this session.

Session #3 Room #2

Powerpoint Karaoke

Jason Brett | Workshop

The most fun you can have at ProductCamp! How many times have you been handed a presentation that someone else created and told "I need you to deliver this talk tomorrow?"

If it hasn't happened yet, it will! Come to Powerpoint Karaoke and show off your skills, cheer on your colleagues and learn a few tricks for handling the scenario that some consider a nightmare and others have found to be a career-making thrill!

Session #24 | Room #2

Share your calendar; an exercise in transparency, radical honesty, and peer support

Jerry SeufertWorkshop

Attendees will be assigned in groups of 4. Each group will share a real 'week in their life' calendar, look for themes and lessons, and offer ideas to peers re: how to use their weeks better.

Session #1 4 | Room #4

Logic or Numbers: Managing Controversial Roadmap Choices

Johanna Vander VenWorkshop

What would you choose, Hellcats or Teslas? This session is an interactive case study, where the roadmap choice between adding Hellcats or Teslas needs to be made and defended. Consider the facets of such choices, discuss with colleagues, and share what you come up with!

Session #28 Room #121

Seamlessly Introducing New Product Experiences For Your Clients

Ryan Garringer | Presentation

Looking to retire a classic product experience while introducing a new product experience for your clients? In this session, we will review techniques to help your clients seamlessly transition to your new product experience with minimal impacts.

Session #21 Room #3

2022 Spring Session Submission: Logic or Numbers: Managing Controversial Roadmap Choices

Session Title: Logic or Numbers: Managing Controversial Roadmap Choices

Type of Session: Workshop

Presenter: Johanna Vander Ven

Description of Session:

What would you choose, Hellcats or Teslas? This session is an interactive case study, where the roadmap choice between adding Hellcats or Teslas needs to be made and defended. Consider the facets of such choices, discuss with colleagues, and share what you come up with!

Johanna Vander Ven’s Bio:

LinkedIn: https://www.linkedin.com/in/mllevven/

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

3ish Principles of Great Product Management

Type of Session: Presentation

Presenter: Beth White

Description of Session:

Come and find out what is the ISH.  Talk about what you think the great principles of product management.  Agree? Disagree? 

#1 Product Management is problem identification THEN, Ruthless Prioritization

#2 Great StoryTelling

#3 Product management is a Team Sport

Beth White’s Bio:

LinkedIn: https://www.linkedin.com/in/elizabeth-n-white/

Elizabeth is a product management leader with 10+ years of experience in product development and innovation and has brought a number of SaaS solutions and technology products from concept to launch in the market. She has a wealth of experience leading product teams in companies such as IBM, Acoustic, and Accushield, where she has overseen the direct rebranding of over $300M+ product portfolios. In the upcoming Bootcamp session, Elizabeth will deep dive into the principles behind great product management, and the core competencies every aspiring PM should possess to succeed in the field.

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Quantifying Strategic Alignment with the 60 Second Business Case

Type of Session: Presentation

Presenter: Jason Brett

Description of Session:

It is possible to quantify strategic alignment and create powerful collaboration with your leadership and team! The 60 Second Business Case provides a framework for communicating exactly why we prioritize the way we do.

Jason Brett’s Bio:

LinkedIn: http://www.linkedin.com/in/iJasonBrett
Twitter: https://www.twitter.com/jbrett

For the past 20+ years, Jason Brett has been creating marketing technology products that radically improve peoples’ lives with teams at IBM, AT&T, his own SaaS startup (SiteTamer), and now, Method. As Principal Strategist in Method’s Digital Strategy and Customer Experience practice, he is helping companies in Atlanta and across the country modernize their technology, optimize user experiences, and innovate throughout the product life cycle. 

Outside of work, Jason is just as passionate about products, as well as the people who build and use them. He founded and continues to run the ProductCamp Atlanta “unconference,” the Product Coffee virtual meetup, and a community non-profit called Play Me Again Pianos, which brings together artists and musicians to spread a little joy by placing free public pianos all over the Atlanta metro area.

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Foresight Sprint, designed through the lens of foresight, is a structured game-plan orchestrating your product team for success!

Type of Session: Workshop

Presenter: Joseph Michael

Description of Session:

We are in the midst of a new era of transformational change unfolding rapidly everyday and we are at a tipping moment. This will be our defining moment on how we will seize the opportunity to reimagine and deliver while tackling these disruptive forces and incorporate them in all facets of the product development life cycle.

Designed through the lens of foresight, you will walk away empowered to pivot to future proof your product roadmap while validating through insightful discoveries.

Joseph Michael’s Bio:

Joseph is a purpose driven agile coach constantly delivering value while serving in various roles across a broad spectrum of industries spanning educational & IOT startups, fin-tech, eCommerce, hospitality, nonprofits, and manufacturing industries. Crafted Agile Coach 360, a holistic metric driven sustainable agility optimizer, benchmarking to specific deliverables and aligning to potential valuable outcomes positioning teams to pivot and adapt to market disruptions.

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Powerpoint Karaoke

Type of Session: Workshop

Presenter: Jason Brett

Description of Session:

The most fun you can have at ProductCamp! How many times have you been handed a presentation that someone else created and told "I need you to deliver this talk tomorrow?"

If it hasn't happened yet, it will! Come to Powerpoint Karaoke and show off your skills, cheer on your colleagues and learn a few tricks for handling the scenario that some consider a nightmare and others have found to be a career-making thrill!

Jason Brett’s Bio:

LinkedIn: http://www.linkedin.com/in/iJasonBrett
Twitter: https://www.twitter.com/jbrett

For the past 20+ years, Jason Brett has been creating marketing technology products that radically improve peoples’ lives with teams at IBM, AT&T, his own SaaS startup (SiteTamer), and now, Method. As Principal Strategist in Method’s Digital Strategy and Customer Experience practice, he is helping companies in Atlanta and across the country modernize their technology, optimize user experiences, and innovate throughout the product life cycle. 

Outside of work, Jason is just as passionate about products, as well as the people who build and use them. He founded and continues to run the ProductCamp Atlanta “unconference,” the Product Coffee virtual meetup, and a community non-profit called Play Me Again Pianos, which brings together artists and musicians to spread a little joy by placing free public pianos all over the Atlanta metro area.

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

From Customer Discovery to Truth Discovery: How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)

Type of Session: Workshop/Presentation

Presenter: David Eckoff

Description of Session:

8-time ProductCamp Atlanta (and Austin) award winner David Eckoff returns with a session to help you change how you think and change your results.

The mortality rate for new businesses and products is stunning. All begin with high expectations but most fail. In this session you'll learn a practical set of actions you can follow right now to dramatically improve your odds.

• Learn how to reduce new product risk – and the most important risk to focus on first

• Discover a powerful approach to testing your ideas that will get you moving incredibly fast

• Get ahead of the curve by knowing the 3 biggest tactical mistakes smart people make in customer discovery

• Learn simple but non-obvious hacks you'll love.

For ProductCamp Spring 2022: new hacks and new distinctions, to help you get the edge.

"When you change what you think, you change what you do. When you change what you do, you change your results." - David Eckoff

David Eckoff’s Bio:

LinkedIn: https://www.linkedin.com/in/davideckoff/
Twitter: https://www.twitter.com/davideckoff

David Eckoff specializes in working with teams to develop and launch industry-changing businesses and products, in companies from startup to Fortune 500. He's been a keynote and panel speaker at Charles River Ventures CEO Summit, SXSW Interactive and more. And has guest lectured about innovation at the University of North Carolina.

"David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy."

- Chris Brogan, New York Times Bestselling author

“Great session!! Best of the conference!!”

- Andrea Moe, product management and marketing

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Seamlessly Introducing New Product Experiences For Your Clients

Type of Session: Presentation

Presenter: Ryan Garringer

Description of Session:

Looking to retire a classic product experience while introducing a new product experience for your clients? In this session, we will review techniques to help your clients seamlessly transition to your new product experience with minimal impacts.

Ryan Garringer’s Bio:

LinkedIn: www.linkedin.com/in/ryanfgarringer

Ryan Garringer is a product management professional with over 7 years of experience working in various product roles. He is currently a Lead Product Manager within the Manheim Digital Marketplace Team at Cox Automotive. He is passionate about product development, innovation, client experience, and career development. In his spare time, he enjoys trying out new breweries, chasing his two-year-old son, and spending quality time with his family and friends.

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

This Is Not Product Management

Type of Session: Presentation

Presenter: Steve Johnson

Description of Session:

Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? 

In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.

Steve Johnson’s Bio:

LinkedIn: https://www.linkedin.com/in/sjohnson717/
Twitter: https://www.twitter.com/sjohnson717

Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Steve is a former instructor and executive at Pragmatic Marketing and the co-creator of the popular QuartzOpen framework. He now guides teams at Product Growth Leaders. Learn more at www.productgrowthleaders.com

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Understanding Customer Problems

Type of Session: Town Hall / Chat

Presenter: Ammar Ahmed

Description of Session:

The key to a good product vs a great product is how the product manager understood the problem. In this short chat, we will talk about how to handle a customer complaint, a sales request or other feedback around your product.

Ammar Ahmed’s Bio:

LinkedIn: www.LinkedIn.com/ in/ammar-s-ahmed

Product leader with over 15 years of experience from startups to fortune 500 specializing in the Fintech, Financial Services (Banking), Retail, Healthcare and Logistics/Supply Chain space. Experience scaling payment platforms, shipping exceptional B2B, B2C and B2B2C SaaS products 0 to 1 for millions of users across the omnichannel experience - point-of-sale (in-person), Ecommerce, social commerce, virtual terminal, mobile, IVR. Experience building product organizations from the ground up to leading large globally distributed teams at scale.

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Interview like a Pro for Market Discovery, Win-Loss, and More

Type of Session: Workshop

Presenter: Charles Topping

Description of Session:

Learn what it takes to interview like a pro, on the phone or in-person. We’ll walk through the key steps of preparing for interview-based research, then we’ll practice interviewing to get you over the jitters of performing your first interview.

Charles Topping’s Bio:

LinkedIn: https://www.linkedin.com/in/charlestopping/

Charles Topping is a B2B market researcher, product process geek, workshop facilitator and more. You can find Charles doing market interviews with The Win-Loss Agency, hosting workshops with Market-Driven Business, and redefining product process with The Quartz Open Framework. Or, you know, we could just talk right here at #pcampatl

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Gathering Product Feedback From Social Media Platforms

Type of Session: Presentation

Presenter: Ryan Garringer

Description of Session:

Are you looking for new and innovative ways to gather feedback on your Product? Learn new ways to find out what customers are saying about your product and your product industry through various Social Media Platforms!

Ryan Garringer’s Bio:

LinkedIn: www.linkedin.com/in/ryanfgarringer

Ryan Garringer is a product management professional with over 7 years of experience working in various product roles. He is currently a Lead Product Manager within the Manheim Digital Marketplace Team at Cox Automotive. He is passionate about product development, innovation, client experience, and career development. In his spare time, he enjoys trying out new breweries, chasing his two-year-old son, and spending quality time with his family and friends.

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.