User Story Mapping

Type of Session: Workshopish

Presenter: Alex Sherman

Description of Session:

Sometimes you just have to visualize the flow that your users will be walking through for a new feature or product. That's what user story mapping helps us do. This will be a freestyle session walking through a few activities to generate a user story map and how that connects to your work as a product manager.

Alex Sherman’s Bio:

LinkedIn: https://www.linkedin.com/in/alex-sherman-6249b716/
Twitter: https://www.twitter.com/alex_sherman

Alex Sherman is a product coach at Kaiser Permanente where he helps teams and leaders collaborate to build a product and member focused culture. In the past, he's worked as a product management consultant at VMware Tanzu Labs (previously named Pivotal Labs) helping teams and organizations become more product focused. He aims to help teams enjoy their jobs and solve real problems.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Well-Being in the Tech Industry

Type of Session: Presentation

Presenter: Melanie Bent

Description of Session:

This will be an interactive discussion on the challenges for the tech industry due to the constant shifts and workplace challenges that pushes many to burnout.

Melanie Bent’s Bio:

LinkedIn: http://linkedin.com/in/melanieibent
Twitter: https://www.twitter.com/

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

My Journey as B2B PM “Managing a Vendor Solution”

Type of Session: Workshop

Presenter: Salvador Santos

Description of Session:

So my overall career has not been your typical PM with the user needs, user stories, sprints, etc. My journey in product management has always been more focused on growth through strategic initiatives as we owned a solution via a reseller agreement. I want this session to focus on what I have learned and what I wish I have known when I started in my role as a PM, specially focused on how we did product management when owing a solution via a partner.

Salvador Santos’s Bio:

LinkedIn: http://linkedin.com/in/salvadorsantosprod
Twitter: https://www.twitter.com/

Salvador Santos is a Sr Product Manager at CO-OP, he leads multiple enterprise solutions related to e-commerce authentication and fraud prevention.

Salvador has several years of experience within the Fin-Tech sector supporting reputable Merchants, Credit Unions, Issuers, and Payment Gateways.

Salvador’s exposure and experience to build, buy or partner within a B2B product management aspect has allowed him to launch, turn around, grow and sunset different product lines resulting in a unique perspective when approaching business situations and challenges.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

How to break into Product Management

Type of Session: Presentation

Presenter: Kara Erlandsen

Description of Session:

How to make the jump to Product Management as either the first stop in your career or as your next career

Kara Erlandsen’s Bio:

LinkedIn: https://www.linkedin.com/in/kara-erlandsen-7154a62/
Twitter: https://www.twitter.com/

Kara has 20+ years of Product Management experience focused in Healthcare Information Technology and ranging from startup to Fortune 25 and under companies.  She has managed product portfolios up to $300M annually.  Kara currently has oversight of the Clinical Services and Food as Medicine digital product families at Kroger where she tries every day to live Kroger's purpose: Feed the Human Spirit.  She resides in Marietta, GA, with her husband and two daughters, aged 13 and 10.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

The Importance of Psychology in Product Management: Get to know the people behind the product.

Type of Session: Workshop or Presentation

Presenter: Delisha Easley

Description of Session:

Understanding how people think, process needs, and desires; help us to build the best products. In this session, we will learn how to utilize our soft skills, to be the leading innovative product owner of tomorrow.

Delisha Easley’s Bio:

LinkedIn: https://www.linkedin.com/in/delishaeasley/
Twitter: https://www.twitter.com/iamdelishae

Delisha Easley is a coach, leader, international speaker, and author of an Amazon bestseller. Delisha is a certified Scrum Master coaching some of the best teams in the tech industry. Delisha's interest in finances led to her first tech role in fintech. From there she was quickly promoted to the senior leadership level within the company, coaching the executive team on overall company decisions. Delisha's passion to stay closely aligned with the customer's experience has kept her focused on the Product space. Her tech career is only a glimpse of who she is. As a lifelong learner and educator, she always stays in a position to learn as well as teach the next generation.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Where Did My Focus Go?

Type of Session: Presentation with Q&A (open to changing format!)

Presenter: Allison Herbert

Description of Session:

Full pitch: https://gamma.app/docs/Product-Camp-Fall-2022-Pitch-Submissions-wg6yz3mdnjz9sx1?token=pbdpnabhya51u0q

The physical and social costs of distraction in digital products have increased. Many individuals opt for distraction when given the option to focus or face distraction. This decision can have negative impacts on mental, physical, and social opportunities if a distraction is left unchecked.

How can protecting focus in the product space create opportunities for individuals and our communities?

Allison Herbert’s Bio:

LinkedIn: https://www.linkedin.com/in/aherbert42/
Twitter: https://www.twitter.com/mahnamahna42

Allison Herbert is a product management professional with an extensive background in digital strategy, content strategy, user experience (UX) and client relations. She currently works as a product manager for Synapse Studios in Phoenix, AZ  helping clients with product discovery and development. When she's not focused on product, you might find her buried in a book, listening to live music or working creatively with dye.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Building a Sustainable Networking Practice

Type of Session: Collaborative Discussion/Brainstorm

Presenter: Allison Herbert

Description of Session:

FULL PITCH HERE: https://gamma.app/docs/Product-Camp-Fall-2022-Pitch-Submissions-wg6yz3mdnjz9sx1?token=pbdpnabhya51u0q

In the last 5 years, many product professionals have faced changes to their understanding of networking. Many people get lost in the sea of platforms, discussion boards, and industry-led courses built to "guarantee" your success in finding or growing your professional experience.

How can building a sustainable networking practice help your current and future job opportunities?

Allison Herbert’s Bio:

LinkedIn: https://www.linkedin.com/in/aherbert42/
Twitter: https://www.twitter.com/mahnamahna42

Allison Herbert is a product management professional with an extensive background in digital strategy, content strategy, user experience (UX) and client relations. She currently works as a product manager for Synapse Studios in Phoenix, AZ  helping clients with product discovery and development. When she's not focused on product, you might find her buried in a book, listening to live music or working creatively with dye.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

10 Tips to Successfully Leverage AI and Machine Learning in Your Products

Type of Session: Presentation

Presenter: Dave Mathias

Description of Session:

The power of artificial intelligence (AI) and machine learning is real. More and more products are and will be incorporating AI or ML as a differentiator. Join Dave as he covers 10 tips on leveraging AI and ML better in your products that every product manager and leader can leverage as a starting point.

Dave Mathias’s Bio:

LinkedIn: https://www.linkedin.com/in/davemathias1
Twitter: https://www.twitter.com/davemathias

Dave has been in product for 15+ years primarily on software and services products. He is a believer that leveraging behavioral science and data science can be core differentiators making good products and product teams into great products and product teams.

Dave is currently in product at Shipwell, an Austin-based transportation software startup. Additionally, he still consults through Beyond the Data with product and analytics teams primarily in leveraging behavioral science and data science in making better products and processes. He has worked for or consulted with a variety of organizations including Aon, Be the Match, Ecolab, Mayo Clinic, Medtronic, TigerRisk, and U.S. Bank. Dave is a strong believer and participant in the product community through communities like ProductCamp and PDMA.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

The BS in Product Management - Behavioral Science, That Is

Type of Session: Presentation

Presenter: Dave Mathias

Description of Session:

One of the core challenges for product managers is understanding people and why they do what they do. No matter if it is your colleagues, your users, or your buyers this understanding of people is essential. The good news is that behavioral science is a rapidly expanding field that you can use as a product manager, designer, or researcher to better understand your users, buyers, and colleagues. In this session we will go through important behavioral science concepts to know, understand, and be able to use.

Dave Mathias’s Bio:

LinkedIn: https://www.linkedin.com/in/davemathias1
Twitter: https://www.twitter.com/davemathias

Dave has been in product for 15+ years primarily on software and services products. He is a believer that leveraging behavioral science and data science can be core differentiators making good products and product teams into great products and product teams.

Dave is currently in product at Shipwell, an Austin-based transportation software startup. Additionally, he still consults through Beyond the Data with product and analytics teams primarily in leveraging behavioral science and data science in making better products and processes. He has worked for or consulted with a variety of organizations including Aon, Be the Match, Ecolab, Mayo Clinic, Medtronic, TigerRisk, and U.S. Bank. Dave is a strong believer and participant in the product community through communities like ProductCamp and PDMA.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Art for Product Teams - An Intro to Visual Thinking Strategies

Type of Session: Workshop

Presenter: Alexandra West

Description of Session:

During this highly interactive workshop, I'll introduce you to Visual Thinking Strategies (VTS) - a fantastic way to get your team collaborating on another level. In a nutshell, we're going to look at, and talk about, art. Are you thinking, "That sounds scary!" and/or "I know nothing about art!" Well, it isn't, and you don't need to!

This is a "no wrong answers" activity that is also a lot of fun. VTS is backed by over 40 years of field research showing its effectiveness and accessibility. It's proven to increase critical thinking, observation, visual literacy, communication & collaboration skills for all learners - advancing skills you can use to create more relevant products and a stronger community.

Alexandra West’s Bio:

LinkedIn: https://www.linkedin.com/in/alexandra-west-nerdnoir/
Twitter: https://www.twitter.com/birdsncherries

Alexandra West is an award-winning designer, international speaker, and corporate trainer. She is passionate about culture, creativity, and collaboration. Her focus is on bringing both a visual thinking mindset and a strong sense of psychological safety to the world of collaborative work.

Alex works with organizations on product discovery and development projects, as well as corporate culture and diversity & inclusion initiatives. When not busy curating and coaching, Alex can be found eating cheese. All kinds of cheese.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Steve Johnson on Product Marketing

Type of Session: Presentation

Presenter: Steve Johnson

Description of Session:

Product marketing is another one of those confusing terms: Is it a marketing role or product? Is it simply another name for product management or is it something else? 

Product marketing is growth marketing. Re-orient product marketing around buyers and how they buy, anticipating the needs of their customer-facing teams, and ensuring that marketing and sales teams are equipped to guide the buyer to successful adoption of the solution.

In this session, Steve Johnson will show you how to use the Quartz Open Framework to define and achieve your product growth goals.

Steve Johnson’s Bio:

LinkedIn: https://linkedin.com/in/sjohnson717
Twitter: https://www.twitter.com/sjohnson717

Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Steve is a former instructor and executive at Pragmatic Marketing and the co-creator of the popular QuartzOpen framework. Learn more at www.productgrowthleaders.com

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Legacy Product Strategy: Reskin, Rebuild or Reuse

Type of Session: Presentation

Presenter: Brandi Kler

Description of Session:

The reality of product management is that we're usually building upon something that already exists rather than building a product from scratch. So, what do you do when you have a legacy product and that product is not meeting customer needs? Is the right strategy to reskin? rebuild? or build new? In this session, Brandi will present these scenarios using her experience at companies that have been faced with this legacy product decision. She will share key considerations and decision points that would lead to one strategy over another.

Brandi Kler’s Bio:

LinkedIn: www.linkedin.com/brandikler
Twitter: https://www.twitter.com/

Brandi Kler is a Product Management leader for B2B software. She has led the product strategy for legacy software modernization at Ericsson Television, Creative Realities, Inc, and Giftly. Currently, she is setting product strategy at Revel Systems for a legacy software product. In addition to legacy software modernization, she is passionate about using data to inform product decisions and about collaborating with development, design and other internal stakeholders to leverage knowledge and experience to build the best possible software.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

The Easiest Answer Ever - "What's On Your Product Roadmap?"

Type of Session: Presentation

Presenter: John Mansour

Description of Session:

If you want stakeholders eating from the palm of your hand (metaphorically speaking), this is all you have to do.

John Mansour’s Bio:

LinkedIn: https://www.linkedin.com/company/productmanagementuniversity/
Twitter: https://www.twitter.com/ProductMgmtU

Founder and president of Product Management University. 15 years as a practitioner in product management, product marketing and pre-sales. 21 years training high-tech B2B organizations of all sizes and across all industries.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

The Dojo Approach to Immersive Learning in Product Organizations

Type of Session: Presentation

Presenter: David Laribee

Description of Session:

In this session, we'll look at how to leverage the dojo approach to immersive learning to transform into a—or become a more effective—product organization. We'll look at the ins and outs of the dojo model while covering the application of the model to project-to-product change initiatives through a variety of case studies and stories.

David Laribee’s Bio:

LinkedIn: https://www.linkedin.com/in/laribee/

Twitter: https://www.twitter.com/laribee

David Laribee is a coach, developer, teacher, international speaker, and co-founder of Nerd/Noir. David also serves as the Head of Dojos and Strategic Advisor for Cprime, which has the longest-running and largest dojo practice in the industry.

David has been at the forefront of several movements in software development. He helped create the dojo approach to immersive learning, popularize lean and kanban methods, and introduce product thinking to the agile landscape. As an engineering leader, David was an early adopter of eXtreme Programming and Domain Driven Design. David is a former Microsoft MVP in both Solutions Architecture and C# and co-founder of the ALT.NET movement, with dozens of user groups across the globe dedicated to open source and modern engineering practices.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Product Managers, Here's Why Customer Success is Your New BFF!

Type of Session: Town Hall

Presenter: John Mansour

Description of Session:

Customer Success Managers are having customer conversations product managers can only dream about, and they're critical to the success of your products.

John Mansour’s Bio:

LinkedIn: https://www.linkedin.com/in/johnmansourproductmanagementuniversity/

Twitter: https://www.twitter.com/ProductMgmtU

I founded Product Management University, to unlock your organization's full growth potential by making quantifiable customer outcomes the starting point for everything! I also teach you best practices for B2B solutions that will help you take your career in whatever direction you choose and make it more rewarding in the process.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.