Quantifying Strategic Alignment with the 60 Second Business Case

Quantifying Strategic Alignment with the 60 Second Business Case

Type of Session: Presentation

Presenter: Jason Brett

Description of Session:

It is possible to quantify strategic alignment and create powerful collaboration with your leadership and team! The 60 Second Business Case provides a framework for communicating exactly why we prioritize the way we do.

Jason Brett’s Bio:

LinkedIn: http://www.linkedin.com/in/iJasonBrett
Twitter: https://www.twitter.com/jbrett

For the past 20+ years, Jason Brett has been creating marketing technology products that radically improve peoples’ lives with teams at IBM, AT&T, his own SaaS startup (SiteTamer), and now, Method. As Principal Strategist in Method’s Digital Strategy and Customer Experience practice, he is helping companies in Atlanta and across the country modernize their technology, optimize user experiences, and innovate throughout the product life cycle. 

Outside of work, Jason is just as passionate about products, as well as the people who build and use them. He founded and continues to run the ProductCamp Atlanta “unconference,” the Product Coffee virtual meetup, and a community non-profit called Play Me Again Pianos, which brings together artists and musicians to spread a little joy by placing free public pianos all over the Atlanta metro area.

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

What is best way for product management to thrive inside your org?

Type of Session: Panel

Presenter: Edie Kirkman

Description of Session:

What is the best ways to set up the product teams regardless of company size?  We will cover reporting structure to funding and governance.

Edie Kirkman’s Bio:

LinkedIn: https://www.linkedin.com/in/ediekirkman/
Twitter: https://www.twitter.com/

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

If you're happy and you know it...you build better products?

Type of Session: Town Hall

Presenter: Hali Jewell

Description of Session:

We've all heard that mood affects productivity, affects outlook, affects...so many things. So, does that mean that when we're in a 'happy place' we're better positioned think creatively, rally others to our cause, and ideate the best product concepts? Sounds...right...

What about really 'nailing' product fit? Or to...'attack' product development and WIN the market? That we're better positioned to conquer the world? Or...she quanders, if Art is PAIN, and Product Management is BOTH an ART and a SCIENCE...does that mean...the opposite?

Join me to discuss, postulate, debate and really just have a good 'ol conversation about what mental state YOU find works best for your approach to Product Management, how you 'create' that, and what impact does that have on your team and ultimately - your products!

Hali Jewell’s Bio:

LinkedIn: https://www.linkedin.com/in/hali-jewell-productleader?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BYGTe4WQuQHu4%2F17%2FGgBavA%3D%3D
Twitter: https://www.twitter.com/

Hali brings more than 19 years of experience in the financial services industry and software product management to her role in leading product management for NCR Global Sales Operations. Passionate about the role product management plays in the software development process, the evolution of  money movement, and generally making the world a better place, she is an Accredited ACH Professional, as well as being a Certified Product Manager, a member of AIPMM, and has served on a number of industry work groups, councils and steering committees. Hali has opinions (many of which are about coffee), will travel - and loves problem solving in its purest form...as well as adventures of any kind. Also, horses, furry creatures, and muscle cars.

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

How to become a Product Manager

Type of Session: Town Hall

Presenter: Corey Ballard

Description of Session:

I am a Product Manager with several years of experience navigating in the technology industry. I would love to share my thoughts and advice on pushing a technology and or Product Manager role.

Corey Ballard’s Bio:

LinkedIn: LinkedIn.com/coreyballard
Twitter: https://www.twitter.com/

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Foresight Sprint: Strategic game plan, designed through the lens of foresight, enabling product and customer success teams to navigate through these disruptive & challenging times.

Type of Session: Workshop

Presenter: Joseph Michael

Description of Session:

We are in the midst of a new era! A era of transformational change unfolding rapidly everyday. While we had already reached several tipping moments within these last few years, our defining moment as product leaders is now! 

Come and attend this free workshop, where I will coach product teams to seize this opportunity to reimagine and deliver successful outcomes while tackling the onslaught of disruptive forces impeding all facets of the product development life cycle.

You will walk away empowered, future proofing your product success strategies and keep discovering new insights along the journey.

Joseph Michael’s Bio:

LinkedIn: https://www.linkedin.com/in/josephjmichael
Twitter: https://www.twitter.com/

Joseph is a purpose driven agile coach, product manager and customer success strategist, collaborating across a broad spectrum of industries. Crafted Agile Coach 360, a holistic metric driven sustainable agility optimizer, benchmarking to specific deliverables and aligning valuable outcomes, while positioning teams to pivot to changing priorities of the market.

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Dealing with Difficult Stakeholders: is it possible?

Type of Session: Town Hall

Presenter: Thiago Brum

Description of Session:

Join us to hear some war stories on how to deal with difficult stakeholders, and understand what Psychology, UX Research and Tacos have in common!

Thiago Brum’s Bio:

LinkedIn: linkedin.com/in/thiagocb
Twitter: https://www.twitter.com/thiagocb

Thiago was a mediocre software engineer who attended Business school and couldn't keep his mouth shut. He's been in Product Management for about 10 years, which coincidentally is the same amount of time he's been suffering from Impostor Syndrome. His passions are helping people break into Product Management, music, running, and travel.

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Organizing Product Teams for Success

Type of Session: Panel (would need volunteer participants from conference)

Presenter: Anusha Sthanunathan

Description of Session:

This panel discussion aims to illuminate different models for organizing product teams. Each panel participant will ideally bring to the table a unique perspective on how their product organization is shaped within their own company, and describe its successes and drawbacks. The goal of this discussion is to empower the audience to make big and bold changes to create product machines - perhaps just on their team, or even across the company. Questions asked include:

1. Describe how your product team is viewed within the company. Is your company "product-led"? 

2. Who currently "calls the shots" on roadmap decisions? Does any particular team have veto power over the other?

3. What are the rules of engagement when it comes to cross-functional partnership?

4. 4-in-the-box model: does this model work? Why or why not?

5. What are some other Product Operation models implemented at your company and how does this promote speed & value?

Anusha Sthanunathan’s Bio:

LinkedIn: www.linkedin.com/in/ansthan
Twitter: https://www.twitter.com/

Anusha is a Senior Product Manager at Dandy, a startup that's disrupting the dental industry. Before joining Dandy, she spent 4 years on the Product team at Walmart Labs building apps for shoppers and Walmart Associates, and prior to that, she spent 4 years scaling up an early-stage startup in the loyalty space, Fetch Rewards, that's now worth >$1B. She's passionate about helping companies structure their Product, Engineering, and UX teams to operate at their maximal potential.

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Become an Epic Speaker: Effective Speaking for Product Leaders

Type of Session: Workshop

Presenter: David Eckoff

Description of Session:

“Effective public-speaking raises a person's value by 50% instantly.” – Warren Buffett

8-time ProductCamp Atlanta and Austin award winner David Eckoff returns with a brand new session to help you become an epic speaker. 

Effective speaking is critical to your success as a product leader. How effective are you when you speak with your teams, customers and company executives? Planned and impromptu? Get ready to level-up.

In this session you'll:

- Learn the most important variable that drives your speaking effectiveness - and what to do with it.

- Create a pre-speaking routine that gets you into the zone, that you can begin using right away.

- Get my exclusive speaker "Outcomes Planner" that will keep you on target and accelerate your progress.

- Learn about the worst presentation I've ever made - (the reason may surprise you - and I guarantee you will encounter it at some point when you prepare for your presentations - I’ll share with you the antidote so you can avoid catastrophe).

Drawing on techniques he's learned as a product leader, as an Instructor of the world-renowned Dale Carnegie Course, as an award-winning speaker, and from cognitive behavioral research, David Eckoff will show you how in this interactive program. You'll discover the tools and techniques that make the difference between a good speaker and a great speaker.

David Eckoff’s Bio:

LinkedIn: https://www.linkedin.com/in/davideckoff
Twitter: https://www.twitter.com/davideckoff

David Eckoff specializes in working with teams to develop and launch industry-changing businesses and products, in companies from startup to Fortune 500. He's been a keynote and panel speaker at Charles River Ventures CEO Summit, SXSW Interactive and more. And has guest lectured about innovation at the University of North Carolina.

"David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy."

- Chris Brogan, New York Times Bestselling author

“Great session!! Best of the conference!!”

- Andrea Moe, product management and marketing

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

From Customer Discovery to Truth Discovery: How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)

Type of Session: Workshop/Presentation

Presenter: David Eckoff

Description of Session:

8-time ProductCamp Atlanta and Austin award winner David Eckoff returns with a session to help you change how you think and change your results.

The mortality rate for new businesses and products is stunning. All begin with high expectations but most fail. In this session you'll learn a practical set of actions you can follow right now to dramatically improve your odds.

► Learn how to reduce new product risk – and the most important risk to focus on first

► Discover a powerful approach to testing your ideas that will get you moving incredibly fast

► Get ahead of the curve by knowing the 3 biggest tactical mistakes smart people make in customer discovery

► For ProductCamp Fall 2022: new hacks and new distinctions, to help you get the edge.

"When you change what you think, you change what you do. When you change what you do, you change your results." - David Eckoff

David Eckoff’s Bio:

LinkedIn: https://www.linkedin.com/in/davideckoff/
Twitter: https://www.twitter.com/davideckoff

David Eckoff specializes in working with teams to develop and launch industry-changing businesses and products, in companies from startup to Fortune 500. He's been a keynote and panel speaker at Charles River Ventures CEO Summit, SXSW Interactive and more. And has guest lectured about product innovation at the University of North Carolina.

"David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy."

- Chris Brogan, New York Times Bestselling author

“Great session!! Best of the conference!!”

- Andrea Moe, product management and marketing

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

5 Secrets of an Award Winning PM

Type of Session: Town Hall

Presenter: Jackie Flake

Description of Session:

Many of us 'grew up' in Product and had to learn the hard way.  I am no different, and I've made tons of mistakes throughout my Product career. In this session, I will share 5 secrets to my Product success - of which anyone can begin to leverage in your work TODAY, whether you are new to Product or a seasoned Product Leader.

Jackie Flake’s Bio:

LinkedIn: https://www.linkedin.com/in/jackieflake/
Twitter: https://www.twitter.com/AgileJackie

Product Management Consultant, Coach, and Trainer

2x Founder - Option 1 Partners and Product x Agile

2022 Atlanta Business Chronicle 40 under 40

2018 Product Manager of the Year

2014 Facebook Innovation Award

Mom of two :)

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.


The AI Art Phenomenon: An Analysis of the Cutting Edge

Type of Session: Presentation

Presenter: Kent Keirsey

Description of Session:

The world is changing - And in the past month, an explosion of new AI tools have become publicly available, allowing for the generation of images that will disrupt society and the products we build.

In this presentation, I'll cover major players in the space, the pace of development in tooling, and applications in building our businesses and products.

Kent Keirsey’s Bio:

LinkedIn:
Twitter: https://www.twitter.com/

Atlanta Product Leader, founder of ProductATL, and an enthusiast for the application of novel technology.

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Using Iterative Research to Drive Innovation

Type of Session: Presentation with Q&A

Presenter: Brian Huss & Liz Freeman

Description of Session:

Co-presenter Liz Freeman and I will talk about how we used quick, iterative customer insights to drive innovation into a brand new space at FanDuel, and how other product leaders can do the same to push into new audiences without heavyweight focus groups or significant marketing funding.

Brian Huss’s Bio:

LinkedIn: https://www.linkedin.com/in/brianhuss/
Twitter: https://www.twitter.com/

Brian Huss is product VP at FanDuel, overseeing Daily Fantasy, Free to Play games, and the new FanDuel Faceoff! He's led teams developing innovative consumer experiences for over two decades at places like Turner Sports, Comedy Central, and CBS.

Liz Freeman’s Bio:

https://www.linkedin.com/in/lizfreeman14/

Liz Freeman is senior manager of UX research at FanDuel. She's helped product teams use customer insights to drive innovation at places like The Home Depot and UserTesting.

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

Product People 2027

Type of Session: Town hall/workshop

Presenter: Jerry Seufert

Description of Session:

If you can dream it, you can do it.  What will the practice of product management look like in five years and what is your place in the community?

Jerry Seufert’s Bio:

LinkedIn: https://www.linkedin.com/in/jerry-seufert-3926314/
Twitter: https://www.twitter.com/JerrySeufert

Jerry Seufert is an executive advisor, coach, and small group organizer based in Alpharetta.  Jerry is an accomplished customer experience visionary, executive counselor, product management advisor, change management expert, critical thinker, writer, and facilitator.  Jerry’s ‘first home’ was in the health industries where he led more than 100 projects for hospitals, health systems, provider groups, federal and state health agencies, and solutions vendors, and now serves clients across a number of product and service sectors.  Jerry has a B.S., Biology, and M.S., Industrial Engineering, from Rensselaer Polytechnic Institute and joins the Product Coffee sessions most every week.

###

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.