Description of Session:

Co-presenter Liz Freeman and I will talk about how we used quick, iterative customer insights to drive innovation into a brand new space at FanDuel, and how other product leaders can do the same to push into new audiences without heavyweight focus groups or significant marketing funding.

Brian Huss’s Bio:

LinkedIn: https://www.linkedin.com/in/brianhuss/
Twitter: https://www.twitter.com/

Brian Huss is product VP at FanDuel, overseeing Daily Fantasy, Free to Play games, and the new FanDuel Faceoff! He's led teams developing innovative consumer experiences for over two decades at places like Turner Sports, Comedy Central, and CBS.

Liz Freeman’s Bio:

https://www.linkedin.com/in/lizfreeman14/

Liz Freeman is senior manager of UX research at FanDuel. She's helped product teams use customer insights to drive innovation at places like The Home Depot and UserTesting.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here .