Description of Session:

8-time ProductCamp Atlanta and Austin award winner David Eckoff returns with a session to help you change how you think and change your results.

The mortality rate for new businesses and products is stunning. All begin with high expectations but most fail. In this session you'll learn a practical set of actions you can follow right now to dramatically improve your odds.

► Learn how to reduce new product risk – and the most important risk to focus on first

► Discover a powerful approach to testing your ideas that will get you moving incredibly fast

► Get ahead of the curve by knowing the 3 biggest tactical mistakes smart people make in customer discovery

► For ProductCamp Fall 2022: new hacks and new distinctions, to help you get the edge.

"When you change what you think, you change what you do. When you change what you do, you change your results." - David Eckoff

David Eckoff’s Bio:

LinkedIn: https://www.linkedin.com/in/davideckoff/
Twitter: https://www.twitter.com/davideckoff

David Eckoff specializes in working with teams to develop and launch industry-changing businesses and products, in companies from startup to Fortune 500. He's been a keynote and panel speaker at Charles River Ventures CEO Summit, SXSW Interactive and more. And has guest lectured about product innovation at the University of North Carolina.

"David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy."

- Chris Brogan, New York Times Bestselling author

“Great session!! Best of the conference!!”

- Andrea Moe, product management and marketing

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What's great is the variety of sessions that are offered by our attendees. You'll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.