Session Proposal: What the Hell is UX?

Session Title:

What the Hell is UX?

The business world is beginning to show more value with the 'User Experience' but the vocabulary of UX usually misses the mark. I'd like to share misconceptions vs. actual meaning of the terms like 'Product Design', 'User Experience', 'User Interface', 'Information Architecture' and bla, bla, bla.

Product managers can get more out of UX professionals if they understand the value. And if they understand 'What the Hell is UX?'

Ken Wells, Director (Product) Visual Design, McKesson > RelayHealth
I create value for our customers by helping make our software products and services more understandable, engaging, and enjoyable. With over 30 years of experience product development and innovating marketing communication materials, I've generated thousands of concepts, packages, print graphics, and interactive media.

I reach into the future with both hands and drag back visual illustrations for discussion. These sketches can be viewed, examined, analyzed, and reshaped to make our own future for us, and for our customers.

Of most recent history, I’ve been working closely with new products teams to innovate and sketch out concepts and ideas for design discussion and analysis. And then ultimately contribute by providing visual-‘guidelines’ for engineering. By combining the right amounts of input from different experts and contributors, we create high performance value for our customers with some imagination, intelligence, and discipline to focus in on their needs.

I am also a graduate school professor in the field of classical marketing communications, new marketing, and product development. And sometimes teach undergraduates the art of interaction-design/development.

Collaboration is the new economy.

Session Proposal: Use Case: How number of toilet flushes helps to predict failures in bullet trains

Session Title:

Use Case: How number of toilet flushes helps to predict failures in bullet trains

We will present a Predikto use case where machine learning software is used to predict failures in bullet trains in Europe. Our software automatically identifies data that correlates to equipment failures. In this use case, a sensor for toilet flushes is part of a comprehensive list of features used to predict component failures in European bullet trains


Mario Montag (CEO) has 15 years of experience deploying transformational technology solutions to Fortune 500 companies. As CEO of Predikto, he plays a pivotal role in helping transformational customers to deploy actionable and impacting IoT solutions. Mario was an Oracle ERP consulting executive for many years playing the role of a bridge between real world operational challenges and information technology solutions. Mario has worked for global organizations including PwC, IBM, McKinsey&Company, and Hitachi Consulting. Mario founded Predikto with the mission to enable asset intensive organizations to harness the power of their own data to improve operational performance. As a thought leader in Predictive Analytics and IoT, Mario has spoken at a wide variety of industry conferences. Mario has a Bachelor’s degree in Industrial and Systems Engineering from the University of Florida and a MBA from Georgia State University.

Session Proposal: Is Agile Breaking Product Management?

Session Title:

Is Agile Breaking Product Management?

Has the success of agile development methods had a detrimental effect on product management? The role used to be clear but what is today’s profile for product management success? Agile methods are great but the intense focus on product development has ignored the business and marketing roles of product management. Product management activities extend beyond development to shepherding the product through the entire process from idea to creation to delivery to customers. Now that we’ve optimized development, it’s time to get product management refocused on the business.


Steve Johnson is a recognized thought leader and storyteller within the technology product management community. At Under10 Consulting, he helps product teams define product strategy and nimble processes for an agile world. Steve draws heavily on his marketing and sales experience in both direct and multi-tier distribution, while his quick wit adds an element of fun to his workshops and speeches.

Steve is a popular keynote speaker at technology forums and author of many articles on product management and marketing.