If you're in product management you're in sales. Learn how to embrace the dark side and understand the tips and tricks to creating a compelling message that will win you influence with executives, peers, prospects and customers.

Presenter Bio:

Russell Scherwin is IBM's Chief Marketing Officer for Watson Commerce. Leading commerce strategy, consulting, sales, and marketing teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and thought leadership into a meaningful and entertaining message. Russell holds an MBA from New York University and a BS in Computer Science from SUNY Binghamton.