Consumer Sovereignty

As a Senior Product Manager for Cox Automotive, I recently led the rollout of an application redesign. Client engagement was crucial to the experience.
Consumer Sovereignty = desires and needs of consumers control the output of our products

We'll cover why we need to understand the importance of "consumer sovereignty" and fully know the problem we're solving before introducing new products, along with how we can best partner with clients while rolling out new products.

Presenter Bio:

Sanidia Lynch, who goes by Sandy, is currently a Senior Product Manager at Cox Automotive. Sandy began her career as a Business Analyst and gradually worked her way up to her current role. Sandy has experience in the Telecommunications, Financial, Government and most recently, the Automotive industries. In addition to product management, Sandy has served in project/team leadership, quality assurance, user experience, training and application support roles.

Sandy graduated from Howard University with a Bachelors in Business Administration and is pursuing a Master of Information Systems Management with a specialization in IT Organizational Management and Leadership.

Sandy is passionate about engaging with clients and ensuring the right problems are being solved.