Product managers have a primary goal that trumps all else: Ensure products meet their revenue goals. SiriusDecisions data reveals that less than 50% of products actually meet revenue goals. The question is: what do organizations that meet goals do differently? During this session, we will uncover what over 200 product management leaders tell us are the secrets to success.
Presenter Bio: Lisa Singer has over 20 years of experience in B-to-B product management and product marketing. She currently serves as a Senior Research Director at SiriusDecisions, which provides industry-leading best practice and guidance for today's product management, marketing and sales executives. Lisa’s research and expertise focuses on product portfolio and lifecycle management, pricing and packaging and product management organizational excellence.
Prior to her role at SiriusDecisions, Lisa played leadership roles in product management and marketing in the packaging and commercial printing divisions of Eastman Kodak Company. Lisa helped build Kodak’s industry-leading packaging solution businesses, driving top and bottom-line growth through new business and pricing models and solution innovation. Lisa has managed the integration of corporate acquisitions, launched and managed major software, service and equipment programs and initiated Kodak's joint innovation and marketing efforts for major new product lines in China.
Lisa began her career at in advertising, overseeing strategic communications for major brands such as Miller Genuine Draft, Saab cars, M&Ms and Philips Electronics.
Lisa has a BA in economics and political science from Emory University and an MBA from Duke’s Fuqua School of Business.