Many organizations recognize that pricing products based on value – rather than cost or what the competition is doing – is the approach that will maximize revenue and profitability. However, value-based pricing often seems overwhelming. I have developed an approach and recommendations to jump start your move to value-based pricing, leading to greater product revenue and profits!
Presenter Bio: Lisa Singer has over 20 years of experience to in B-to-B product marketing and product management, focusing on global product management and marketing with an emphasis on product strategy and lifecycle management, product and service pricing and business growth in emerging markets. Lisa currently serves as a Senior Research Director at SiriusDecisions, the leader in B2B product, marketing and sales research and advisory. Prior to her role at SiriusDecisions, Lisa spent 17 years in product management and marketing, driving the growth of commercial printing and packaging equipment, software and service offerings for Kodak. Lisa has a BA in Economics and political science from Emory University and an MBA from Duke’s Fuqua School of Business.