I’ll give you a customer problem and you guess the customer’s business goal. Prizes to the winners as you learn the value of goal-based vs. problem-based requirements & value props.
Presenter Bio: John Mansour is a product management thought leader. As the founder and managing partner at Proficientz he constantly pushes the envelope to develop new best practices that simplify all aspects of product management, product marketing and sales enablement to help clients accelerate growth. 15 years as a practitioner and 17 as a trainer and consultant.