How Assessing Product/Market Fit and Properly Defining and Prioritizing Requirements Work Together to Drive Success

A discussion on how starting correctly with the right market approach for your product concept - assessing target market, product feasibility, true differentiation, profit potential, and end-to-end customer needs - will maximize success no matter what development process you use.

Presenter Bio: Todd Ague is currently Senior Director - Product Management - Auto Lending Solutions at Equifax. His career spans over 20 years of digital product management and development with AOL, EarthLink, LexisNexis, Verizon and other top-tier B2B and B2C organizations.