Customer Spotlight: Ways to get development on board with customer needs

Sharing ways to help product development better understand the user perspective so that they can build delightful user experiences.

Presenter Bio: Diane Bowman is a Sr. Product Analyst with IBM's Watson Campaign Automation offering management team in Atlanta. She has worked as a project manager, information developer, process engineer and trainer across several industries. For the past 5 years, she has worked with development teams to employ Agile practices, help drive feature development and support team management. She has spoken at several User groups and conferences over the years and is passionate about customer experience and success.