SESSION PROPOSAL: Can Agile Techniques be utilized in various aspects of sports sales and products?

In this session we’ll discuss how various agile techniques were used in the non-traditional space of sports sales and product development to see what kind of impact these (methodologies/practices) have on a sports staff, and if it can induce the intended outcome that would result in a traditional software development.

Presenter Bio: Jason Dawbin has worked at various levels in professional sports over the span of 16 years. Never satisfied with "hope things have always been done" he has looked to incorporate new technologies and innovations into sports business operations. Now recently relocated to Atlanta Jason is looking at how agile techniques could be incorporated into the sports products sales and management in hopes to increase efficiency and staff inclusion in overall ticket product creation.