SESSION PROPOSAL: 'How to Beat the Odds and Build Products That People Buy and Use'

The mortality rate for new products and businesses is stunning. In this workshop, you'll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use.

► Learn a customer discovery process to get you moving incredibly fast.
► Understand cognitive biases that can result in big mistakes in assessing customer demand.
► Discover a powerful approach to testing your ideas that you’d never come up with on your own.
► Learn simple but non-obvious hacks you'll love.

In this session, you'll experience a fast-moving hands-on program led by a product guy who has done it himself – and is dedicated to teaching you. For product managers, product marketers and startup founders in companies of all sizes.

Presenter Bio: Expect an outstanding seminar. David Eckoff is a ProductCamp veteran and his sessions have been voted “Best Session” and "Best Presenter" at recent conferences.

"David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy."
- Chris Brogan, New York Times Bestselling author