SESSION PROPOSAL: Million Dollar Impact Through Metrics, Analytics, and A/B Testing

Atlanta doesn't talk enough about data analytics and A/B testing. I was able to follow my product's performance on a product scorecard built on (free) analytics tools to identify key areas of improvement. Once identified, I conducted A/B testing on potential fixes to find the best performing change that resulted in real revenue impact. This session is a case study on what I did and how you can do the same for your product.

Note: I presented this session last year and it helped someone get a promotion at work! So, I'll be presenting an updated version of it in 2017.

Presenter Bio: Azhar is a software engineer turned product manager with a passion for data. His greatest accomplishment is knowing his 2016 ProductCamp session helped someone get promoted at work. Here's looking forward to a similar result in 2017!