SESSION PROPOSAL: Actions Speak Louder than Words - Gathering Voice of the Customer Through Feedback and Behavior

Customer feedback is critical to improve your product experience, so how do you combine VoC with behavioral data for a winning strategy?

Presenter Bio: Aaron Aycock is the founder and Chief Product Officer at UserIQ, which was named one of Georgia’s Top 10 Most Innovative Companies. Aaron loves building new technologies that combine analytics and automation to improve the customer experience. Prior to UserIQ, Aaron was the VP of IT and Application Development for TRX, which was acquired by Concur. Aaron holds a BS in Information Systems from USF and an MBA from Duke University.