SESSION PROPOSAL: How Marketing Matters at Every Stage of Product Development


This interactive workshop will demonstrate how to employ marketing principles from product inception or MVP through the product life cycle.



Isha Edwards is a brand-marketing consultant and also the owner of EPiC Measures, LLC. Fifteen years of marketing and communications experience, coupled with more than two decades of business management acumen, enables Isha to make a C.A.S.E. for individuals and organizations that major on being distinctly different. With an emphasis on determining where brand value resides for customers or enthusiasts, Isha aligns marketing tools and tactics with marketing strategy to meet business objectives, i.e., measure twice and cut once. Isha has been a guest lecturer, instructor or advisor for the Branson School of Entrepreneurship (Johannesburg), Clayton State University, Emory University Continuing Education, General Assembly Atlanta, Illinois State University, Marshall Business School at the University of Southern California, the Small Business Development Center at the University of Georgia (Gwinnett campus), the U.S. Small Business Administration and the University of Buckingham in London. Since 2011, Isha has advocated for entrepreneurship, via virtual business mixers, with entities in South Africa, the U.K. and the Caribbean. Isha has a global perspective on economic development. In her consulting role, she works to maintain the integrity, productivity and profitability of individuals and organizations across 12 industries. When not managing client assignments, Isha volunteers with Youth Entrepreneurs of Georgia and Georgia DECA. To learn more about Isha visit: