SESSION PROPOSAL: Have Your Customers Design Your Next Product

Some of the most profitable products are those that involve customers during the product design phase. In this session, you’ll get an overview of quick and inexpensive techniques you can use to have your customers feedback guide your designs. Choose the right technique for each step of your design process, including some methods you probably didn't hear about in school. You'll learn: • How to find un-met needs before you decide what to build • How to watch what the customer does, not what they say • How to protect your intellectual property while involving customers • How to validate that you have the right product during the concept phase and throughout the development phase • How to make sense of all the data you have • How to align user insights with your business and technical landscape prior to starting


Winner of ProductCamp Atlanta's Best Session for two years running, Peter Hildebrandt has been helping product people make sound business decisions for 35 years. He is the principal in Covetability, a consulting firm specializing in bringing customer data into the design of product offerings. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.