SESSION PROPOSAL: Does Agile development work in a B2B Company?

Given the "agile" nature of agile development, can a B2B software company properly manage client expectations and do agile development? (I'm happy to facilitate discussion but only have experience from the client side)



Whitney Gibbs is the Program and Product Manager for The Coca-Cola Company's Digital Media Exchange. In that role, she manages the operations and product roadmap for the digital asset management system. Prior to her role with DMeX, she worked with the Social Connections team at The Coca-Cola Company and had a variety of communications roles with various political organizations across the state.