Session Proposal: Strategic Roadmaps vs. Product Roadmaps – The Destination and Turn-By-Turn Directions
This town-hall session will examine the relationship between a strategic (portfolio) roadmap and the supporting product roadmaps. The discussion will focus on the goals and content appropriate for each and how your team can use both to demonstrate stronger market insights, deliver higher value solutions and simplify the day-to-day grind in the trenches.
John Mansour is the founder and managing partner of Proficientz, Inc., a training and consulting firm that specializes in B2B Product Management, Product Marketing and Sales Enablement. John has more than 25 years experience and has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia's Product Management Society from 2006 – 2010 and has been a keynote speaker at product management conferences and association meetings since 2001.