Using storytelling to find your customer
This workshop will show you how to use the art of telling a story to really get to know your customer.
Ashia R. Sims is a Digital Strategist by trade, storyteller and technology enthusiast by design. Her path to the field of digital strategy started when she landed at Florida A&M University to pursue her interest in the creative side of business. She found herself in the world of journalism and public relations. Upon graduation, she was able to transfer her public relations, project management and event planning skills over to the world of television and film production where she worked for over 10 years. She has worked on television projects for BET, Fox, Peachtree TV, Starz in Black and NBC as well as several feature film projects.
While following her passion of video production and content creation, Ashia continued to explore her love of writing and technology. Since 2003, she provided freelance commercial writing services, launched and maintained a style blog and co-wrote two scripted projects while learning about the world of internet marketing and how to share her passions online. During that time she’s also begun to share her knowledge and experience as a keynote speaker and educator for organizations like the Maynard Jackson Youth Foundation, Girl Scouts of Atlanta, Cool Girls, Power Plug PR Conference, Atlanta Girls School and Georgia State University.
She represents one of the early generations of kids to grow up sitting in front of a computer and enjoys tech talk about the newest smart phone, the coolest app, the latest in data analytics and other digital news.