SESSION PROPOSAL: Sorting Out Product Management and User Experience

SESSION TITLE

Sorting Out Product Management and User Experience

DESCRIPTION

TOWNHALL: There is often confusion & conflict between UX & product over conducting research, defining requirements, etc. We'll sort out these 2 roles.

PRESENTER BIO

Jeff Lash is the Director of the Product Management advisory service at SiriusDecisions, where he conducts research and advises product management teams within B2B companies on how to improve their performance and effectiveness. He has 10+ years experience in product management, user experience and product development. Jeff writes the popular How To Be a Good Product Manager blog (www.goodproductmanager.com) and is on Twitter as @jefflash.