Session Proposal: What's in it for me? Reaching your customer through content

SESSION TITLE

What's in it for me? Reaching your customer through content

DESCRIPTION

WORKSHOP/PRESENTATION: Guess what? Your consumers probably don't care about your product. You have to make them care and often it's not through talking about your product at all. It's about creating a dialogue--a relationship--by sharing valuable insights and information that they find compelling and engaging. How much of this are you doing? If you're like most companies, you're likely not doing much.

This presentation/workshop will explore best practices for crafting marketing content that clearly articulates ʺwhat's in it for meʺ for prospects and customers. We will review examples to demonstrate what works and what doesn't when it comes to content marketing that drives revenue.

PRESENTER BIO

Mariana and Yana are the co-founders of SmartScribe, a copywriting and content creation shop focused on helping technology companies create valuable and meaningful marketing content.