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Hard Truths About Customer Discovery from an Early Stage Startup

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PANEL: Customer discovery is hard. There’s no doubt about that. It’s even harder for an early-stage startup. Hear from three executives from Lyfe Marketing as they share how they discovered their customers and the lessons they learned from that. You’ll get valuable insight that you can take back to your own organization that will greatly enable your own customer discovery process.

PANELISTS:

Sean Standberry - CEO of Lyfe
Sean is very passionate about the world of business and has worked very had to build the business to 100 clients and counting. He strongly believes that marketing should deliver an ROI to the client and works every day to ensure that expectation is met.

Sherman Standberry - Co-Founder at Lyfe Marketing
Jack-of-all trades at Lyfe Marketing. He manages accounting, operations, marketing, and all the dirty work involved with growing a company.

Jayde Powell - Director of HR and Social Media Management
Social media maven if there ever was one. She manages all of Lyfe Marketing's social media accounts in addition to handling the company's human resources function.

MODERATOR BIO

Nikki Nixon's current role is a Marketing Technology Manager at SalesLoft, a rapidly growing B2B startup based in Atlanta. Her passion lies in the convergence of marketing and technology and how the two can be used to drive revenue for the business. She studied both Marketing and Computer Information Systems at Georgia State University and is known in the Atlanta marketing community as a "marketing tech guru."