How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)

The mortality rate for new products and businesses is stunning. In this session, you'll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use.
► Learn a customer discovery process to get you moving incredibly fast.
► Understand cognitive biases that can result in big mistakes in assessing customer demand.
► Discover a powerful approach to testing your ideas that you’d never come up with on your own.
► Learn simple but non-obvious hacks you'll love.

You'll experience a fast-moving hands-on program led by a product guy who has done it himself – and is dedicated to teaching you. For product managers, product marketers and startup founders in companies of all sizes.

Expect an outstanding seminar. David Eckoff’s sessions have been voted “Best Session” and "Best Presenter" at recent conferences.

"David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy."
- Chris Brogan, New York Times Bestselling author

Presenter Bio: David Eckoff specializes in working with teams to develop and launch industry-changing businesses. Eckoff currently serves as Entrepreneur-In-Residence at the Comcast NBCUniversal "The Farm" startup accelerator. He's defined go-to-market strategies and led teams in companies from startup to Fortune 500. He is an advisor to technology companies, helping take revolutionary ideas from the drawing board to market. Eckoff is an award-winning professional speaker. He's been a keynote speaker and panelist at Charles River Ventures CEO Leadership Summit; SXSW Interactive; Perot Innovation Lab Innovation Insights; and many more. He's guest lectured at the University of North Carolina at Chapel Hill; and at Universidad de Valparaíso in Chile. David Eckoff’s sessions have been voted “Best Session” and "Best Presenter" at recent conferences.

“David’s keynote at our event was simply extraordinary. He captured the minds, imaginations and hearts of the audience in ways few speakers can. David has that uncommon ability to be perfectly at ease and unassuming in his delivery, yet powerful and memorable in his content. His insights offer an insider’s view into how living at the cutting edge of the media industry can be funny, engaging and daunting – anything but boring. David’s keynote will entertain you, educate you and bring new life to the concepts of invention and innovation!”
- Thomas Koulopoulos, Author Smartsourcing, Founder Delphi Group

The Bear that Wasn't: Are you really solving the right problems?

In this beloved children’s story, a bear decides to hibernate for winter, but when he wakes up, he realizes that a factory has been built around his cave, trapping him inside. In his many attempts to escape, he insists to the factory employees, managers, etc. that he does not belong inside of a factory and that he is a bear. But every time he comes into contact with a person, they tell him that he is just a silly man - who needs a shave and wears a fur coat. He obviously knows that he is a bear, but because he is told otherwise, he begins to believe the people from the factory.

Isn’t it much the same in product management, when we are given a problem to solve? How certain are we that we are hearing the ‘true’ problem statement…or even that we haven’t simply been told so often that this is ‘definitely the problem’ – that we start actually believing it…and thereby failing to solve real market problems?

Presenter Bio: Hali brings more than 17 years of experience in the financial services industry and software product management to her role in managing Sales tools for NCR Global Sales Operations. Passionate about the role of product management in the software development process, the evolution of payments, and overall making the world a better place, she is an Accredited ACH Professional as well as being a Certified Product Manager and has served on a number of industry work groups, councils and steering committees, in addition to helping organize ProductCamp Atlanta the last several years. Outside of all things product management, Hali's passions run the gamut from serving her community as a Skilled Supervisor for Atlanta Habitat for Humanity to dreams of being a gearhead, and – in her own words – a love of random furry creatures

The Secrets to Success: What Winning Product Managers Do Differently

Product managers have a primary goal that trumps all else: Ensure products meet their revenue goals. SiriusDecisions data reveals that less than 50% of products actually meet revenue goals. The question is: what do organizations that meet goals do differently? During this session, we will uncover what over 200 product management leaders tell us are the secrets to success.

Presenter Bio: Lisa Singer has over 20 years of experience in B-to-B product management and product marketing. She currently serves as a Senior Research Director at SiriusDecisions, which provides industry-leading best practice and guidance for today's product management, marketing and sales executives. Lisa’s research and expertise focuses on product portfolio and lifecycle management, pricing and packaging and product management organizational excellence.

Prior to her role at SiriusDecisions, Lisa played leadership roles in product management and marketing in the packaging and commercial printing divisions of Eastman Kodak Company. Lisa helped build Kodak’s industry-leading packaging solution businesses, driving top and bottom-line growth through new business and pricing models and solution innovation. Lisa has managed the integration of corporate acquisitions, launched and managed major software, service and equipment programs and initiated Kodak's joint innovation and marketing efforts for major new product lines in China.

Lisa began her career at in advertising, overseeing strategic communications for major brands such as Miller Genuine Draft, Saab cars, M&Ms and Philips Electronics.

Lisa has a BA in economics and political science from Emory University and an MBA from Duke’s Fuqua School of Business.

Dare 2 D.R.E.A.M.: The Basics of Building a Brand (whether it be a person, product or project...)

So many people have asked the question, “Where do I start?!?” and my response comes from Lewis Carroll and the beloved tale of Alice’s Adventure in Wonderland, “Begin at the Beginning.” And that is exactly what this session is design to do... walk you through a process of brand building and product management from start to finish in a fun and unique way.

Presenter Bio: Tony Rouse is a Global Communicator and International Lecturer on leadership, business and the art of branding. He has served as a Sr. Product Manager with responsibility in 6 countries and is also the author of four books and enjoys travel and old school fighting games. Ladies and Gentlemen, Meet Tony Rouse.

Voice interactive signage

We have created a voice interactive signage that can be useful in retail setups.
Would like to demonstrate it and build a discussion of how voice can change our retail experience

Presenter Bio: Mr. Stephen is a successful technology entrepreneur. Previously co-founded and exited(2003-2008) a company in the BPO (Business process outsourcing) industry. Stephen is also an IT Industry veteran with a career spanning 20 years, having worked for large corporations like Citi Bank, Sprint, BP oil, at&t and T-mobile. Stephen has experience working with startups as a seed investor and working for a startup as a CTO (Chief Technology Officer). Stephen is hands-on and commands in-depth software development skills along with a canny leadership ability to inspire team members to create a following. He is an expert in NLP (Natural Language Processing), NLU (Natural Language Understanding) and various other Ai learning methods. In the last 3 years, Stephen has pioneered a voice intelligent system that can bring voice capabilities to the enterprise software industry. As a result of Stephen's work on voice technology, he has applied for multiple patents that are in the provisional stage. Stephen is a quick learner and commands knowledge in various industries like Telecom, Real estate, and Trade financing. He holds an Masters in Computers Science from the Univerity of Madras and a Bachelours of Science in Physics from the University of Madras. Stephen is originally from South India, has a beautiful family with two wonderful kids and a personal motto to progress along the scale of wisdom, happiness, and love

How can voice help with

Imagine if you could interact with a website using voice. We would like to demonstrate that and talk about the future of voice. We imagine voice as an additional interface to keyboard, mouse, and touch. So we think it should be part of every software build.

Presenter Bio: Mr. Stephen is a successful technology entrepreneur. Previously co-founded and exited(2003-2008) a company in the BPO (Business process outsourcing) industry. Stephen is also an IT Industry veteran with a career spanning 20 years, having worked for large corporations like Citi Bank, Sprint, BP oil, at&t and T-mobile. Stephen has experience working with startups as a seed investor and working for a startup as a CTO (Chief Technology Officer). Stephen is hands-on and commands in-depth software development skills along with a canny leadership ability to inspire team members to create a following. He is an expert in NLP (Natural Language Processing), NLU (Natural Language Understanding) and various other Ai learning methods. In the last 3 years, Stephen has pioneered a voice intelligent system that can bring voice capabilities to the enterprise software industry. As a result of Stephen's work on voice technology, he has applied for multiple patents that are in the provisional stage. Stephen is a quick learner and commands knowledge in various industries like Telecom, Real estate, and Trade financing. He holds an Masters in Computers Science from the Univerity of Madras and a Bachelours of Science in Physics from the University of Madras. Stephen is originally from South India, has a beautiful family with two wonderful kids and a personal motto to progress along the scale of wisdom, happiness, and love

How Can My Product Stand Out In Today’s Attention Driven Economy?

Let’s face it, getting your product to stand out in a crowd is a constant battle. As Gary Vaynerchuk often says, “You have to realize that your are now day trading in attention!” How can you draw attention to your product that begins or seals the deal in the customer journey?

In this workshop, Mark Treager will share with you why you want to use a 4-year-old product tester for every product you produce no matter what it is you make to instantly draw attention to your product! Really!! From software, lawnmowers, to dump trucks a four-year-old will close the sale every time!! There is proof!

How a well thought out message for a simple, crazy message turned every day, commodity product into a billion dollar business.

Presenter Bio: For over 35+ years Mark Treager has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to accept the marketing status quo! He has a long career of stirring the pot, questioning why, tipping over sacred cows as well as a passion for finding unique uses of today's modern technology to get his clients voice into the minds of potential customers. With over 25+ years in corporate marketing at Cornerstone Media Group his simple, logical, diverse and down to earth approach to marketing will challenge your thinking way beyond any box.

 

Building your influence

If you're measured on revenue or growth, this session targets you. We’ll explore secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct sales. You will learn to create messaging that energizes sales, and positioning that pulls targets into winnable buying cycles - in the process gaining (and creating) the voice of sales - and in the process taking on the voice of markets in the aggregate.

Some of the interactive topics addressed will include:
- strategies that ensure the sales force follows your lead
- questions that sales teams need answered – and the opportunity costs of not doing this
- putting segmentation to use in lowering customer acquisition and retention costs
- recognizing top mistakes made by product marketers – and how to avoid them

Presenter Bio: Russell currently leads Watson Customer Engagement sales and client success for IBM. A passionate Product Management and Marketing leader, Russell has “gone undercover” in sales roles for the past 10 years, to better understand the realities of how sales and sellers operate. Russell has been voted top speaker at multiple industry conferences on multiple continents. He has a passion for technology’s socio-economic impact, and is known for expertly fusing sales, economics and innovation management into a deeply relevant, and entertaining message.

Powerpoint Karaoke!

Can you present on the fly? Come play Powerpoint Karaoke. You'll laugh, you'll cry, you'll grow!

Jason is Offering Management Director for IBM's Watson Marketing division, founder of ProductCamp Atlanta and a one-man buzzword bingo game.

He should tweet and blog more because he has lots of important things to say, but hopes you'll just walk up and ask him to tell you instead.

Behind the Scenes of Women in Wireless

Need we say more?

Presenter Bio: Caroline Dunn is the 2018 Co-Chair of Women in Wireless SIG and was 2017-2015 President of the Wireless Technology Forum, a 501(c)6 non-profit networking group in Atlanta for mobile industry professionals. Caroline has worked at various technology and telecom companies including AT&T, BellSouth, Cbeyond, Internap, and SPI in marketing and product management roles. 
Caroline completed her Bachelor of Electrical Engineering and Master of Science in Electrical and Computer Engineering from Georgia Tech, and her MBA in Marketing. Caroline has traveled 40 countries, was a dancer in SuperBowl XXXIV, and completed 9 half-marathons and 2 full marathons.

 

Creating Requirements, How to Launch a New Project with Limited Information, time and money

This co-presented session will describe how to take on a new project with constraints and generate the requirements necessary to start, build and complete a new product.

Presenter Bio(s): Caroline is a leader in product management and marketing in tech and is also involved in technical entrepreneurial efforts. Caroline has a BS and MS in Electrical Engineering from Georgia Tech.

Steve is a leader in product management and executive management in the tech world, and has also defined and launched software companies. Steve has a BS in Business from the University of Florida and an MBA from the University of North Carolina at Charlotte.

Caroline and Steve are on the board of the Wireless Technology Forum. Caroline is the founder of Women in Wireless, a special interest group associated with the Wireless Technology Forum.

People as a Product

Join us as we walk you through the trials and tribulations of today's job market. We'll be hosting a "guided" open forum which could pivot from the planned product release very quickly based on user input!

Our roadmap includes:
- Discussing interview techniques; navigating the increasingly popular video interview.
- LinkedIn and Resume; what to do and what not to do.
- Networking; how are you helping yourself?
- Hiring Manager Discussion; what made you hire that last Product Manager?

We'll see if our ideation makes it to launch but in the post-launch review, we'll be hoping to hear we helped at least one of you in your search!

Presenter Bio: Genuent is a Technology Recruiting Company with a strong history of success in placing ProductCampers. We're a proud sponsor of this year's event and hope to help many of you, whether that is now or in years to come. Relationships matter to us and we hope to build some strong connections this ProductCamp!

Learn Just Enough About Development to Work More Effectively with Developers

Ever wonder what a typical day in the life of a developer looks like? How development teams work? Why developers do and say the things they do? This session will answer those questions and more, enlightening you on the developer’s journey.

Presenter Bio: Joy McCaffrey is an experienced product manager and product marketing professional with over 20 years of experience working at startups, mid-size, and Fortune 500 companies.

Making the Move to Value Based Pricing

Many organizations recognize that pricing products based on value – rather than cost or what the competition is doing – is the approach that will maximize revenue and profitability. However, value-based pricing often seems overwhelming. I have developed an approach and recommendations to jump start your move to value-based pricing, leading to greater product revenue and profits!

Presenter Bio: Lisa Singer has over 20 years of experience to in B-to-B product marketing and product management, focusing on global product management and marketing with an emphasis on product strategy and lifecycle management, product and service pricing and business growth in emerging markets. Lisa currently serves as a Senior Research Director at SiriusDecisions, the leader in B2B product, marketing and sales research and advisory. Prior to her role at SiriusDecisions, Lisa spent 17 years in product management and marketing, driving the growth of commercial printing and packaging equipment, software and service offerings for Kodak. Lisa has a BA in Economics and political science from Emory University and an MBA from Duke’s Fuqua School of Business.